Although they have a name that will likely have search engines to have fits, the London UK-based band, The History of Apple Pie formed three years ago and is centered around the songwriting duo of Stephanie Min (vocals) and Jerome Watson (guitar). James Thomas (drums), Aslam Ghauri (guitar) and Joanna Curwood (bass) were enlisted to flesh out the band’s sound. And as you’ll hear on “Tame” off the band’s much-anticipated sophomore effort Feel Something, slated for a September 30 release the band specializes in a jaunty shoegaze that bears an uncanny resemblance to The Stone Roses and the Sundays – in other words, it has an ethereal quality. 

Designed by Jerome Watson, the video employs the aesthetic of over-taped and warped VHS text which wild arrays of color flashing and pulsing in exact time with the song.