Comprised of Dominic Sennett, Edward Ibbotson, Micky Osment, and Samuel Fry, the London-based quartet of Life In Film have built up quite a profile in their native UK and across the rest of the world as they’ve opened for The Rolling Stones, received radio play from BBC Radio 1’s Zane Lowe and Huw Stephens and BBC Radio 6’s Lauren Laverne, and have played a number of international gigs with Burberry.

Their latest single, “It’s What Happens Next That Matters Most,” which was produced by Stephen Street, best known for his work with The Smiths, Blur and Kaiser Chiefs and reportedly recorded shirtless is a playfully deceptive song as it begins with an earnest, guitar-strummed folk introduction before quacking morphing into an upbeat and breezy indie rock love song that’s infectiously sweet and crowd pleasing – but with an introspective, earnestness as its core.

I’ve played this song a number of times and every single time, I can picture them quickly winning over a venue full of jaded hipsters and make them dance – or have them dancing by themselves like an idiot.

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