Young, up-and-coming, pop artist Tove Stryke landed a record deal with Sony Sweden in her late teens and it resulted in the 2010 release of her self-titled debut effort, which was a commercial success in her native country as it went platinum and was nominated for a Swedish Grammy. She made her Stateside debut with the release of the Borderline EP a few months ago – and the effort has received quite a bit of attention here, as she’ll be appearing on Late Night With Seth Meyers later this week. And later on in the spring, Stryke will be touring across the States to support the Borderline EP and to perform material which will be appear on her forthcoming album Kiddo, slated for a June release through RCA Records/Sony Sweden. (The tour starts on May 4th and includes stops in Washington, DC; Philadelphia, PA; The Studio at Webster Hall on May 7 and Rough Trade on May 8; Boston, MA; Detroit, MI; Chicago, IL and several other stops before ending in Los Angeles on May 22.)
“Ego,” the first single off Kiddo is a slickly produced percussive pop song that pairs dense layers of cascading synths with Stryke’s husky and coquettish croon, which manages to convey sensuality, vulnerability and frustration. After all, it’s a song about desiring someone, who seems to be an egotistical – and it’s a bit of a turn off, despite their other good qualities.
Recently, Bearson remixed the track, retaining Styke’s husky and coquettish croon with pulsing synths, cowbell and cymbal-led percussion, handclaps and a glitchy looped vocal sample, which retains the song’s sensual feel while making the song sound as though it could have been a Cut Copy cover; in other words the song is pushed into house music territory but with a populist sensibility.