If you’ve been frequenting JOVM over the past few months, you might be familiar with the up-and-coming, Spanish-born, Berlin-based singer/songwriter Sofi de la Torre. de la Torre began writing songs when she was 14 and after spending a few years in Los Angeles, she relocated to London, where she signed a publishing deal with Sony/ATV and wrote and recorded her debut album. After the release of her debut effort, de la Torre went through a period of self-discovery and started experimenting with her sound and with new songwriting angles, which included incorporated new influences and an increasingly synth-based pop sound.
This experimentation led to her collaborating with Finnish production/songwriting team Jonas Karlsson and Axel Ehnström, and it resulted in the critically praised single, “Vermilion,” which was featured on The Guardian’s playlist and on Grimes’ blog. The track was then remixed by deep house producers Crom and Thanh and played by Tiesto on his BBC Radio 1 program – adding to an already growing international profile across Europe.
Released earlier this year, de la Torre’s latest EP has received international attention, thanks in part to the strength of its first single “What People Do.” According to the press notes, de la Torre’s sound channels the likes of Drake and Banks with a California vibe – and a raw, emotional introspection. The comparisons to Drake and Banks are arguable but to my ears, I hear the likes of Grimes and Lorde; however, de la Torre’s sultry and breathy vocals give her material a sensual feel that pushes “What People Do” towards the electro R&B of someone like Steven A. Clark, Phoebe Ryan and other contemporaries. And interestingly, the track manages to be deeply personal yet captures something universal at its very core.
The official video was shot and edited by de la Torre, and it features the artist driving and hanging out in Los Angeles. It’s a day-in-the-life sort of video that also manages to be glamorous – as though it could have been part of the behind the scenes footage of a photo shoot.