New Video: Check Out Ella On The Run’s Soulful Take on Electro Pop On Her Latest Single and Video, “Rodeo Clowns”

After studying at the renowned Berklee College of Music in Boston, London-based indie pop artist Ella On The Run began collaborating with the Los Angeles-based producer/co-writer Matthew Bang, who has primarily worked with Interscope Records artists and with Timbaland‘s Mosely Music Group artists, and up-and-coming Swedish producer Lukasz. And together, the collaboration has received attention both across Ella On The Run’s native England and internationally, as previous singles have been praised by Clash Music, Huffington Post, Candid Magazine, and BBC Introducing for EOTR’s effortlessly seductive vocal paired with slickly modern, minimalist production. And adding to a growing profile, EOTR has opened for Clement Marfo and Tove Stryke.

According to EOTR, her latest single (and video) “Rodeo Clowns” is “about the ups and downs in a relationship.” This is visualized in the video by placing Ella in an empty flat with the ghosts of a past relationship lingering and haunting the room. Sonically, the song pairs huge boom bap hip-hop like drums, subtly buzzing synths, twinkling piano keys, strategically placed electronic bloops, blips and bleeps with EOTR’s effortlessly soulful vocals. Simply put it’s slickly produced, electro pop that perfectly compliments the artist’s vocal stylings — and it manages to channel many of her contemporaries including CAPPA, Chelsea Lankes, Phoebe Ryan and others.