The 2nd Annual SOURCE360 Festival Preview
Created last year by Northstar Group and The SOURCE founder, L. Londell McMillan, The SOURCE360 Festival had set up shop in Downtown Brooklyn with an important mission: “to spread the good word about the important and influential role hip-hop has played across society, and inspire people of all ages and backgrounds to make positive contributions” to hip-hop culture – and, in turn – to society at large. 2015, marks the second year of the festival and this year, the organizers hope to make this year’s four day run, the biggest yet as the festival will have a Speaker Series featuring panels of entrepreneurs and thought leaders in a number of fields including art, music, film and television, technology, fashion as well as community leaders; The SOURCE360 Educate and Elevate Program and Youth Training Day, which will expose NYC area young people – especially at risk-youth – to information and opportunities to advance their education and career paths, as well as access to community service organizations and more; The SOURCE360 Unsigned Hype Competition, which highlights some of hip-hop’s hottest, up-and-coming talent, will allow unsigned artists an opportunity to compete for a chance to join the publication’s vaunted list of artists including Eminem, Kendrick Lamar, Notorious B.I.G., Common and others, as well as be placed on the festival’s mixtape;; The SOURCE360 Block Party on Rockwell Place, which will host street art, a fashion show, breakdancing, a Kids360 Talent Show, DJs and live performances.
Of course for the purview of JOVM, the most important portion of the entire SOURCE 360 Festival is their concert series, which will feature some of hip-hop’s biggest names. Check out some of the festival’s scheduled artists:
I’m honestly looking the most forward to catching Scarface perform at the Source360 Unsigned Hype Competition, as I’ve been a fan since his days in Geto Boys, and love his 2002 release, The Fix, which features an incredible song with Jay-Z.
I’m hoping that I can hear Evans do this one live.
Dead Prez will be uncompromising and spit lyrics that are conscious and deeply political. And although I saw them at Afropunk a couple of years ago, I’m looking forward to catching them again.
I’ve seen the hip-hop legend a number of times, and each time he’s an engaging and fun performer. Some of the young cats could definitely learn from him.
JOVM will be there to cover The SOURCE360 Festival. You can follow as I live tweet and Instagram from the festival.