New Audio: Frida Selander’s Bluesy, Boozy, New Single, “Soon”

Over the last couple of years, Umeå, Sweden has developed an internationally recognized reputation as the home of burgeoning indie scene, as the Northern Swedish town is the home of artists such as Casja Siik, Old Man’s Will, RefusedMeshuggah, Tove Stryke, DeporteesLisa Miskovsky, and Frida Selander. And with the release of her first two, critically applauded full-length albums, Selander has been largely considered by many Swedish critics as her country’s closest thing to Patti Smith and PJ Harvey. Granted, those may be incredibly lofty but they also aren’t far off base, as Selander’s sound, as you’d hear on “Like A Cat” and on her latest single “Soon” off her forthcoming album I Hear Sunshine pairs blues-based rock chords, propulsive drumming, incredibly catchy, anthemic looks with Selander’s expressive and sultry vocals. It’s straightforward but in the case of “Soon,” the song possesses bluesy, boozy swagger that perfectly suits Selander’s vocals, which are feel warm and comforting, as though she’s commiserating with you and your pain.

Indeed, much like “Like A Cat,” “Soon” possesses a fearless honesty and emotional honesty that most music these days just doesn’t have — perhaps because the song comes from hard-fought personal experience, life altering mistakes. And thematically speaking, the song says you have to stop struggling against the tide and accept the fact that things happen at their own speed, and in their own way.

Advertisements