New Video: The Soaring and Anthemic Pop Sound of London’s Lucy Mason

Initially influenced by No DoubtSmashing PumpkinsThe Cranberries and Radiohead, the Australian-born, London-based singer/songwriter Lucy Mason first learned the guitar when she was 13, and after finishing school in Australia, the up-and-coming singer songwriter relocated to the UK, where she quickly wound up touring with fellow singer/songwriters Matt Corby and Josh Kumra across the UK. Adding to a steadily growing national profile, Mason is a winner of the UK Songwriting Contest, which naturally established her as one of the UK’s best, new songwriters.

Now, if you’ve been frequenting JOVM over the past eight or nine months, you might remember that I’ve written about Mason. Her latest single “Seas of Grey” pairs atmospheric electronic production — slowly cascading and reverb-heavy synths, wooter and tweeter rocking beats, swirling electronics and dramatic, anthemic hooks with Mason’s lilting vocals. But despite the anthemic nature of the song, the song feels as though it comes from a deeply personal place, as the song’s narrator expresses her steely determination to pack up her bags and leave a seemingly self-destructive, dramatic, attention-grabbing, soul-sucking lover behind for good. Of course, paradoxically, deeply personal art manages to be the most universal, as most people can say that they’ve had similar experiences. Certainly, the lover that the narrator of “Seas of Grey” describes sounds all too familiar and all too enervating, and yet more importantly, the song is bolstered by its narrator’s inner strength; because despite it all, she bends but does not break.

The recently released official video for the song is a gorgeous and cinematically shot video that was were shot on a particularly  chilly, damp, and foreboding day as it follows Mason through a garden, an airport and a forest.