New Video: The Creepily Uneasy Visuals for Tobacco’s “Human Om”

Certainly, if you’ve been frequenting this site over the last couple of years, you’ve likely come across several posts on and about Tobacco, who is best known as the frontman of renowned indie act Black Moth Super Rainbow. As a solo artist, Tobacco has developed a reputation for crafting an abrasive yet anthemic sound and although he seemingly wants to to channel Daft Punk,  The Black KeysKraftwerk and Boys Noize —but from some dystopian and truly fucked up future in which rusty, poorly maintained machinery and instruments whirr to grinding halt.

Sweatbox Dynasty, the long-awaited follow-up to Ultima II Massage is slated for release this summer, and as you may remember I wrote about “Gods In Heat,” the first single off the album. I think that single will further cement his burgeoning reputation for crafting scuzzy, abrasive and anthemic electronic music as he pairs layers of abrasive industrial clang and clatter, skittering drum programming, surface-level analog tape hiss and sizzle, a chanted mantra and an infectious hook; but with a subtle dreamy element that nods towards psych rock.  The album’s second and latest single “Human Om” pairs layers of buzzing, whirring synths, industrial clang and clatter, mathematically precise handclap-led drum programming and mantra-like lyrics fed through vocoder. Interestingly, the song displays a dreamy and breezy melodicism just underneath the murky surface and as a result it gives the song a darkly mischievous feel; but while radiating a strange sense of calm.

Directed by the artist himself, the recently released music video employs the use of distorted rubber masks of celebrities, politicians and other characters nodding over the song’s distorted beats and superimposed over a variety of scenes and scenarios — and it gives the video a nightmarish, surreal logic while it lulls the viewer into an uneasy hypnotic state.

 

 

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