New Video: The Psychedelic Imagery for Toy’s “I’m Still Believing”

With the release of their 2012 self-titled debut and its follow-up 2013’s Join The DotsLondon, UK-based shoegaze/indie rock quintet TOY — comprised of Tom Dougall (vocals, guitar), Dominic O’Dair (guitar), Maxim Barron (bass,   vocals), Max Claps (synths, modulations) and Charlie Salvidge (drums, vocals) — have developed a reputation as being one of the UK’s best alt rock/indie rock acts, as well as being on the forefront of a contemporary shoegaze resurgence.

The British quintet’s forthcoming and highly-anticipated, third, full-length effort Clear Shot is slated for an October 28, 2016 release through Heavenly Recordings, and the material reportedly draws from an esoteric blend of influences including Radiophonic WorkshopComus, the film scores of Bernard Herrmann, John Barry, Ennio Morricone, COUM, Acid House, The Incredible String BandThe Langley Schools ProjectThe Wicker Man soundtrack and Rob Young’s Electric Eden, a book about the development of folk music in the U.K. And as you’ll hear on “I’m Still Believing,” Clear Shot’s second and latest single, the band’s sound has began to lean more towards lush, guitar pop territory as layers of shimmering and jangling acoustic guitar chords (with gentle amounts of reverb) are paired with soaring synths, an anthemic hook and Tom Dougall’s introspective lyrics, all while nodding at Nick Drake and Wish You Were Here-era Pink Floyd.

The recently released music video employs a pretty basic concept of having the extremely British looking band performing the song in a variety of strobe lights and Super 8-like filters, sequences of the individual band members broodingly hanging out, brief bursts of animation and Japanese commercials and it gives the entire proceeding a trippy vibe reminiscent of Pink Floyd’s The Wall but with a playful air.

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