With the release of lead single “Atlantis,” off her forthcoming and highly-anticipated EP Nemesis, Los Angeles, CA-based singer/songwriter and actress Bridgit Mendler first caught the attention of the blogosphere for a sound that possesses elements of hip hop, glitchy and contemporary electro pop, R&B and dancehall — and as a result, the track hit #2 on Spotify‘s Viral Chart, #1 on Hype Machine , garnered over 3 million streams across all digital streaming services and received praise from the likes of MTV, Nylon, Stereogum and Pigeons and Planes. And when you hear the song you’ll see why it burned up the internet charts as the slow-burning song pairs Mendler’s breathy coos with a slick, hyper modern production featuring stuttering drum programming, vocoder fed vocals, glitchy electronics, various bleeps, bloops and blips and twinkling synths and a flirtatious verse from Kaiydo. Sonically, the song is reminiscent of Abby Diamond‘s “Love to Watch You Leave” while nodding at Timbaland‘s revolutionary production — in other words, stuttering and bizarre angles while being airy and coquettish but underneath there’s an aching vulnerability.
The video was produced by Allie Avital, who has produced videos for Chairlift, The Knocks and Autre Ne Veut, and as Bridgit Mendler explains in press notes “We found a concept that has both dark satirical and heart-aching moments. I break into my ex’s house and try to recreate our lost love while he is passed out. Even in the midst of fun and light moments in life, my heart is limp as his hand hits my knee while we dance in the kitchen. I’m a huge fan of Allie’s work but in addition to that, she is a smart and warm-hearted person that went above and beyond to make this project what it is.”