New Video: The Dark Psychedelic Sounds and Visuals of Chocolat’s “Ah Ouin”

With the release of their full-length 2008 debut effort, Piano Elegant, Montreal-based psych rock/indie rock quintet Chocolat received critical praise for material comprised of sophisticated arrangements with a gritty garage rock sound paired; in fact, the band’s debut effort drew from yeye and indie rock — and as a result, the band played several dates with Jay Reatard before the band completely disappeared  from the public eye. As it turned out, the members of the band went on an extensive hiatus in which several members pursued other creative projects — in particular, Ysaël Pépin played bass and toured with Demon’s Claws while Jimmy Hunt focused on a solo career as a singer/songwriter, collaborating with producer Emmanuel Ether and Organ Mood‘s Christophe Larmarche-Ledoux on his 2013 effort, Maladie d’amour. 
As the story goes, the members of the band were brought back to together by a strange force of nature for 2014’s Tss Tss, an album that was released to international acclaim for a sound that drew from psych rock and krautrock, and was supported by several tours both nationally and internationally. The band’s third and forthcoming effort, Rencontrer Looloo is slated for a November 11, 2016 release through Beyond Beyond Is Beyond Records and while being the band’s second post-hiatus album, it also has the band experimenting with their songwriting approach and sound as the band’s material is heavily modal-leaning while possessing elements of skronking experimental jazz, surf metal and psych rock  as you’ll hear on the menacing and trippy yet strangely radio-friendly new single “Ah Ouin.”
Directed by Jonathan Robert, who also designed the album’s artwork, the recently released animated video for “Ah Ouin,”  according to the band was inspired by 60s psychedelic cartoons and sci-fi cartoons of the 70s and 80s. As the members of the band mention “It’s like a meeting between Yellow Submarine and sci-fi comic book Heavy Metal — and in fact, it employs the same bright yet darkly surreal imagery.