Over the course of this site’s six year history, the Berlin, Germany-based producer, electronic music artist, DJ and Boys Noize Records label head Alex Ridha, best known as Boys Noize has been one of the site’s earliest and arguably most written about mainstay artists. Now, as you may recall, Ridha’s fourth full-length effort Mayday was released earlier this year, and the album thematically focuses on government surveillance, its impact on freedom and urgently calls for individuality in the face of blind obedience and conformity. Sonically speaking, the material on the album managed to be a refinement and expansion of the sound that has won international attention. In the case of “Overthrow,” glitchy and chopped up samples, tweeter and woofer rattling bass and beats and enormous drops were paired with industrial clang and clatter and ominously swirling electronics in a song that stomped, strutted, swaggered and threw a vicious haymaker. Mayday‘s second single, “Euphoria,” drew from the legendary house music pioneer Larry Levan as a looped vocal sample was paired with skittering and propulsive drum programming and glitchy keyboard keys in a song that evoked a woozy rush of blood to the head. The album’s third single “Starchild,” a collaboration with indie electro pop sensation Poliça‘s Channy Leaneagh paired Leaneagh’s sultry and achingly plaintive vocals with glitchy and stuttering beats, gentle cascades of twinkling and shimmering synths in what may arguably be Ridha’s moodiest and most pop-leaning single he’s released to date. And “Mayday” paired layers of glitchy and stuttering beats cascading towards the listener, industrial clang and clatter, enormous tweeter and woofer rocking, boom bap beats, wobbling and tumbling low end and a wild array of vocal samples in a swaggering, club banger that feels tense and paranoid, as though its creator was aware of the fact that he’s being monitored every single moment of his life, whether he noticed or wanted it.
Mayday‘s latest single “2 Live” is an ecstatic and swooning, club banger which features layers of cascading and twinkling synths, tweeter and woofer rocker bass drops, propulsive and insistent beats are paired with a swooning and anthemic hook to create what may arguably be one of the Berlin-based producer’s most euphoric and lovelorn songs to date. Interestingly, the recently released music video, which continues Ridha’s ongoing collaborations with LIL INTERNET and SUSBOY follows a young couple as they explore the outskirts of Mexico City in the near future — and while the couple is desperately in love, the video explores what can happen when song love and virtual reality are combined. Ultimately, the result is a video that’s psychedelic and yet urgent.