New Video: JOVM Mainstay Sofi de la Torre Returns with Some Slow-Burning Synth Pop

Over the past year or so, Spanish-born, Berlin-based singer/songwriter and pop artist Sofi de la Torre quickly became a JOVM mainstay artist. And if you’ve been frequenting this site over that period you’d likely know that de la Torre can trace the origins of her recording career to when she first began writing songs at 14. After stints in Los Angeles and  London, where she signed a publishing deal with Sony/ATV and then wrote and recorded her full-length debut. After the release of her debut, de la Torre went through an extensive period of self-discovery and re-invention which began with the singer/songwriter experimenting both with her sound and with new songwriting angles. And her experimentation eventually led to her collaboration with Finnish production/songwriting team Jonas Karlsson and Axel Ehnström and the critically applauded “Vermilion,” which was featured on The Guardians playlist and on Grimes’ blog.  The track was then remixed by deep house producers Crom and Thanh and played by Tiesto on his BBC Radio 1 program –- adding to an already growing international profile across the European Union.

 

Since then de la Torre has been rather prolific releasing two EPs That Isn’t You and Mess, both of which critically applauded and received attention across the blogosphere; in fact, at one point Mess steadily climbed the the Hype Machine charts and was featured in Spotify’s Weekend Buzz playlist. Earlier this year, I wrote about “Sit Down” which may have arguably been the Spanish-born, Berlin-based pop artist’s boldest, feistiest song she had released to date while nodding at the work of M.I.A. Interestingly, de la Torre’s latest single “Flex Your Way Out” is a slow-burning and radio-friendly track in which de la Torre’s ethereal yet sultry vocals are paired with moody and sparse production comprised of swirling electronics, twinkling keys, and stuttering, tweeter and woofer rocking beats. Pop artist Blackbear contributes a verse to a song that focuses on a relationship between two difficult and damaged people, who can’t quite figure out how to make it work — or if they should make it work.

The recently released music video continues de la Torre’s reputation for pairing her slickly produced pop with slick music videos — and in this case, the visuals feature de la Torre driving around her gorgeous birthplace of Las Palmas in the Canary Islands.

 

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