New Video: The Sultry Visuals and Sounds of Vancouver’s IMUR

With the release of their 2015 debut EP Slow Dive, the Vancouver, BC experimental pop/electro pop trio I M U R — comprised of Jenny Lea (vocals, keys), Mikey J. Blige (live production, guitar) and Amine Bouzaher (electric violin, bass) received attention both across Vancouver’s underground scene and recently landed at number 5 on Spotify’s Global Viral charts, thanks in part to a sound that draws from 90s R&B, soul, electro pop and electronica, and experimental pop.

Building upon a growing profile, the band has played Shambhala Music Festival, World Ski and Snowboard Festival, Astral Harvest, Center of Gravity and Rifflandia and have received praise both nationally and internationally from the likes of Vice NoiseyExclaim!, Hiphop Canada and Beatroute Magazine and the trio was listed as one of Vancouver’s Top Acts to watch out for in 2016 by Winniecooper.net.

The trio’s soon-to-be released full-length debut Little Death is slated to drop on March 24, 2017 and the album will thematically cement their commitment to material that explores and discusses drugs, booze, heartache, strength, vulnerability and intimacy with a fearless lack of inhibition. Interestingly. the album’s first single “FFL” consists of a sensual and sinuous production featuring shimmering arpeggio synth cascading at the listener, shuffling beats, blasts of flute, a distorted and chopped up vocal sample and an infectious ear worm of a hook paired with Lea’s sultry and soulful, jazz-like delivery expressing a weary regret, a wistful nostalgia over some interesting and naughty memories, a sense of confusion about a dysfunctional yet passionate relationship in which lust and love were constantly intwined.  Throughout the song, its narrator mentions that they and their partner should have known better — and yet, they’re both hopelessly drawn to each other, and to a dysfunctional relationship full of soaring highs and crushing lows, fights and making up.

Written and directed by Kyle James-Patrick, the recently released video for “FFL” follows a series of similar dysfunctional relationships full of deceit, sex, drugs, booze and more sex.