New Audio: Introducing the Hook-Laden Dance Floor Friendly Sound of Krrum

Comprised of Derbyshire, UK-born Leeds, UK-based producer, songwriter and multi-instrumentalist Alex, who grew up on punk rock and ska and Leeds-born and-based singer/songwriter Harrison, who’s largely influenced by Bon Iver, Radiohead and Thom Yorke,¬†the Leeds, UK-based electro pop production and artist duo Krrum can trace its origin to when the duo met while they were studying at the Leeds School of Music. ¬†Within a short period time, the duo has seen a rapidly growing profile — the duo’s has had work land at number 1 on Spotify’s Viral Chart, Hype Machine and Shazam, received airplay on BBC Radio 1 and Beats 1, collaborated with salute and Lao Ra, and have performed at last year’s Pitchfork Paris Festival.

The Leeds-based duo’s first single of 2017, “Moon” pairs enormous, tweeter and woofer rock beats, stuttering and glitchy electronics, a soaring hook, a chopped up and distorted vocal sample, and Harrison’s plaintive and soulful vocals in a song that the duo says “deals with the the ritual of wanting to pursue a relationship with someone, but not wanting to jump the gun and ruin it. It’s an uncomfortable place to be because you have you control and your’e probably gonna mess it gallup, like you always do.” And as a result, the song possesses an aching vulnerability and longing, but an underlying fatalism while simultaneously being radio and dance floor friendly.

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