New Video: The Retro-futuristic 80s Visuals and Synth Funk Sounds of Aida’s “Let’s Ride”

Aida is a French-born singer/songwriter who with the release of “Let’s Ride” off her soon-to-be released debut EP, My Retrospective has received attention for a neon bright, funk sound reminiscent of 80s synth funk — i.e., The WhispersAnd The Beat Goes On,” “It’s A Love Thing,” and “Rock Steady,” Tuxedo‘s self-titled debut, Dam-Funk, Blood Orange, Chaka Khan‘s “I Feel For You” and others; in fact, “Let’s Ride” which features a slick, dance floor-friendly electro funk production by Fresco Klüb consisting of cascading and propulsive arpeggio synth chords, enormous, tweeter and woofer rocking beats from Fresco Klüb paired with Aida’s effortlessly soulful and coquettish vocals.

Directed by Xavier Cantin-Lemieux of La Maison Bald Man, the recently released music video consists of pitch-perfect 80s-inspired visuals that cut between Aida going to a local bodega to make a phone call, where she watches a music video featuring three bathing suit-clad dancers on a studio-designed beach, and Aida riding her scooter through a Tron-like landscape; but as the video gets to the hook, it becomes darker, suggesting that Aida is an assassin on an important mission — and she does so with a cool, detached, efficiency.