New Video: The Mischievous Yet Dark Goth-Inspired Visuals for Ghost Twin’s “Plastic Heart”

Since the release of their debut EP, Here We Are In The Night, the Winnipeg, MB-based electro pop duo Ghost Twin, comprised of husband and wife duo Karen and Jaimz Asmundson, have received attention for meshing dark, industrial-inspired dance grooves in an immersive audio/visual show that includes edited video being used as percussion; in fact, the duo have played shows across their native Canada, including sets at NXNE, Pop Montreal, BreakOut West and Terminus. Eventually, the EP caught the attention of Austra’s Maya Postepski, a drummer and an electronic music producer known as Princess Century, who approached the band and was recruited to produce and collaborate on the material that would eventually comprise Plastic Heart, the Canadian duo’s full-length debut.

“Plastic Heart,” the album title track and latest single off Ghost Twin’s debut consists of tweeter and woofer-rattling boom bap beats, propulsive, shimmering arpeggio synths, a murky, retro-futuristic, industrial electro pop vibe and a soaring hook paired with ethereal vocals — and while clearly nodding at John Carpenter soundtracks, Nine Inch Nails, Ministry, Depeche Mode, Moonbabies, Niki and the Dove and others, the song manages to be a slickly produced, club banger with a dark, seductive feel. And interestingly enough, the recently released video, which was directed and produced by the band’s Jaimz Asmundson drops the viewer into a gym club for goths in which a dance instructor teaches some of the attendees a menacing new dance move, a move that mimics kidnapping, murdering and then burying the body of an enemy while conjuring dark spirits — and while menacing there’s a mischievous sense of dark humor and wish-fulfillment within the video.

Advertisements