New Video: The 80s Post Punk and New Wave-Inspired Sound and Visuals of Berlin’s A.D. Mana

sentimental records is a Brussels, Belgium-based record label hat specializes in cassette tape-only releases from a variety of post-punk and New Wave-leaning acts all over the world, including the Los Angeles-based post-punk outfit Second Still. The Belgium indie label’s will be releasing the debut EP from Berlin, Germany-based A.D. Mana, an artist, who specializes in a sound that meshes elements of coldwave, post-punk, synth pop and industrial electronica; in fact, the EP’s first single “Take Hold” will immediately bring memories of early 80s New Order (i.e., “Blue Monday” and “Bizarre Love Triangle“), Ministry (i.e., “What About Us?”) and Depeche Mode (i.e., “People Are People,” and “Just Can’t Get Enough“) but with a murky and moody vibe that nods at goth as you’ll hear industrial clang and clatter, shimmering synths, angular guitar chords and a dance floor and arena rock-friendly hook paired with Mana’s aching and tender vocals.

Shot, edited and directed by  Sally Dige Jørgensen, the recently released video for “Take Hold” is a decidedly 80s influenced affair featuring black and white sequences of a brooding Mana walking through the crowded rush-hour streets of Berlin, what appears to be someone developing photos of Mana and his intense graze in a dark room and more — and in some way, the video captures and evokes the woozy effect of obsession.

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