New Video: JOVM Mainstay El Dusty Teams Up with Jah Fabio and Toy Selectah on a Reggae-Tinged Take on His Imitable Sound

So if you had been frequenting this between 2016 and early this year, you’ve likely been made familiar with the Corpus Christi, TX-based producer, DJ and electronic music artist, Horacio Olivera, best known as  El Dusty. And over that 13-15 month or so period, Olivera not only quickly became a JOVM mainstay but he also further cemented his reputation as a pioneer of a revolutionary, new sub-genre that he’s dubbed “nu-cumbia,” a sub-genre, which meshes contemporary electronic music production, hip-hop, drum ‘n’ bass and house music with enormous tweeter and woofer rocking beats and chopped up samples of classic and beloved cumbia songs creating a swaggering, sleek, hyper-modern, club-banging take on Latin music that has resulted in a Latin Grammy nod.

Olivera like most contemporary, hip-hop-inspired producers has spent countless hours digging in the crates — both real and virtual — for cumbia tracks released by Colombian record label Discos Fuentes during the 60s and 70s, including one of the best known and best-loved cumbia records to date, Andres Landeros‘ “Canto Negro,” which serves as the main sample and inspiration for his latest single “Kanto Negro,” a collaboration with Mexican-based Reggae/Roots singer Jah Fabio contributing rhymes and Toy Selectah contributing some additional arrangements. And as Olivera explains ““This sample has been done countless times but I just felt that adding a vocalist would really take it over the top” “ liked the title of the original song so I wanted to keep it the same. I dig the dark vibes!” In fact, while retaining portions of the original’s instrumentation and vocal for the book, El Dusty and Toy Selectah add thumping and staccato like drum programming and an enormous synth drop and although the single will further cement his reputation for crafting club-banging cumbia-influenced EDM — or perhaps EDM influenced cumbia? — the single finds El Dusty adding a global element to his crowd pleasing sound and approach.

Produced by the Much Fresco production crew, the recently released music video for “Kanto Negro” was filmed while El Dusty was at this year’s Electric Daisy Carnival Mexico and features the renowned Texan producer performing with Jah Fabio at Cultura Roots with some footage of daily life in Mexico City.