New Video: JOVM Mainstays The Veldt Return with Hallucinogenic Sounds and Visuals for “One Day Out of Life”

Now, if you’ve been frequenting this site over the course of the past 12-18 months or so, you’ve likely come across a handful of posts featuring the pioneering,  Raleigh, NC/NYC-based sheogazer rock quintet The Veldt. Currently comprised of founding members, primary songwriters and identical twin brothers Daniel Chavis (vocals, guitar) and Danny Chavis (guitar) and  Martin Levi (drums), along with along with Hayato Nakao (bass) and Frank Olsen (guitar), the band can trace their origins back to the Chapel Hill, NC music scene of the late 80s and early 90s — a scene that included Superchunk, arguably the most commercially successful and best known of the acts from that region, PolvoDillon Fence, and others.

With the band’s initial lineup featuring the Chavis Brothers and Levi, along with Joseph “Hue” Boyle (bass) and later David Burris, the members of The Veldt managed to be a rarity as a shoegazer rock band that prominently featured black men in a place and time, in which it was considered rather unusual, if not extremely uncommon — and they hailed from the South. Interestingly enough, the band quickly attained “must-see” status and with the 1992 release of their full-length debut Marigolds, the band saw a rapidly expanding national profile as the members of the band were profiled by MTV as a buzz-worthy  act. And as a result, the then-Chapel Hill-based band earned a much more lucrative recording contact with Polygram Records, who in 1994 released their highly-acclaimed Ray Shulman produced sophomore effort Aphrodisiac. Thanks in part to being on a major label and to a pioneering sound that meshed elements of old-school soul, shoegaze, Brit Pop and early 90s alt rock, the band found themselves on the verge of international and commercial success opening for the likes of The Jesus and Mary ChainLushOasisCocteau TwinsPixiesFishbone, Corrosion of Conformity and others; however, the members of the shoegazer quintet experienced embittering difficulties and infighting with both their label and their management, who repeatedly told the band that they found them “too difficult to market.” And as a result, the band was dropped from Polygram and subsequently from two other labels.

While going through a series of lineup changes, the band released two albums, Universe Boat and Love At First Hate before officially going on a lengthy hiatus in 1998. Now, here’s where things get rather interesting: Several years later, the Chavis Brothers had resurfaced in New York with a new project Apollo Heights, which began to receive attention locally for a sound that effortlessly meshed soul, trip-hop and electronica with shoegazer rock — and for their Robin Guthrie (of Cocteau Twins)-produced debut effort, White Music for Black People, which featured the band collaborating with Guthrie, Mos DefDeee- Lite‘s Lady KierTV on the Radio‘s Dave Sitek, and Mike Ladd. And although the members of The Veldt have toiled in varying amounts of relative obscurity over the past 20+ years, the Chavis Brothers’ and their bandmates’ work has managed to quietly reverberate, becoming much more influential than what its creators could have ever imagined as members of  internationally renowned acts Bloc Party and TV on the Radio’s Dave Sitek have publicly claimed the band as influencing their own genre defying sound and aesthetic.

Last year may have been arguably one of the bigger years of the band’s history as the members of the recently reformed band released several singles off the first batch of new original material in almost 20 years, The Shocking Fuzz of Your Electric Fur: The Drake Equation Mixtape in particular the swooning “Sanctified” and the sultry and moody  “In A Quiet Room” which revealed a subtle yet noticeable meshing of the early shoegazer sound of The Veldt with the trip-hop and electronic-leaning sound of Apollo Heights. Building upon the buzz of those singles, the members of The Veldt went on several tours, including one in which they opened for The Brian Jonestown Massacre and others — and much like the resurgence of Detroit-based proto-punkers Death, the Chavis Brothers and company firmly reasserted their place within both  Black musical history and within musical history in general, making a vital connection between The Jesus and Mary Chain, The Cocteau Twins, The Verve, Fishbone, Marvin GayePrince and TV on the Radio among others.

The Raleigh and New York-based band began  2017 with the “Symmetry”/”Slow Grind” 7 inch vinyl single, which North Carolina-based indie retail store and label Schoolkids Records will be releasing exclusively for Record Store Day. “Symmetry” was a slow-burning Quiet Storm soul meets shimmering and moody shoegaze single in which Daniel Chavis’ ethereal crooning placidly floats over a stormy mix of swirling electronics, stuttering beats, a propulsive bass line and shimmering guitar chords — and throughout the song there’s a urgent and plaintive yearning that’s forcefully visceral. “Slow Grind” was a swaggering yet dreamy and slow-burning bit of shoegaze featuring staccato bursts of stuttering beats, deep low end, swirling electronics, shimmering guitar chords and distorted vocals to create a sound that evokes the sensation of being submerged in a viscous substance — or being enveloped by sound.  Building on the growing attention they’ve received, the band released their third single of 2017 and The Drake Equation Mixtape‘s third single “One Day Out of Life” continues in a similar vein as its a atmospheric, slow-burning and soulful bit of shoegaze in which live instrumentation — namely effect pedaled guitar is paired with shimmering undulating synths and swirling electronics over which Daniel Chavis’ plaintive falsetto float over. And much like their previously released material since their reformation, their sound seamlessly meshes Quiet Storm-era R&B sentiment with moody shoegaze.

Produced and directed by Neoilluionsist artist Niilarty De Osu is an equally hallucinogenic day in the life of a woman, as she walks through a subway corridor — based on its length, it could be a few stops, 14th and 7th Avenue? 4th Avenue and 9th Street, Brooklyn? 42nd Street? It’s a haunting and trippy visual compliment to the song.

The shoegaze pioneers are currently in the middle of a tour, which includes a headlining set at Mercury Lounge tomorrow. Check out the tour dates below.

 

TOUR DATES
JUNE 1  New York, NY – E and C Studio at the Soho Hotel 146 Bowery with Micah Gaugh
JUNE 2  New York, NY – Mercury Lounge (“The Shocking Fuzz of Your Electric Fur” EP Release Show)
JUNE 12 Raleigh, NC – Ruby Deluxe – Daniel Chavis (The Veldt) with David J Haskins (Bauhaus, Love and Rockets)
JUNE 24 Raleigh, NC – Dorthea Park Festival
AUG 4     Birmingham, AL – Secret Stages Festival
AUG 7     Atlanta, GA – 529 with Shepherds, Twin Studies
AUG 9     Athens, GZ – Athens PopFest at 40 Watt

AUG 25   Charlotte, NC – Snug Harbor