New Video: The Earnest and Old-Timey Sounds of Up-and-Coming Country Artist Ruby Force Paired with Flirtatious Visuals

Erin McLaughlin is a Los Angeles-based singer/songwriter, whose solo recording project Ruby Force reportedly captures her personal journey of self-discovery through hard-fought and honest storytelling-based songwriting focusing on tales of love gained and lost and her own life. And with her soon-to-be released debut album Evolutionary War, which features a rather accomplished backing band that includes Elijah Thomson, who has played with Everest, Delta Spirit and Father John Misty; Richard Swift, who has played with The Black Keys, The Shins, The Arcs and Foxygen; Frank Lenz, who has played with Pedro The Lion; and Sean Watkins, who has played with Nickel Creek, the album as McLaughlin explained to Rolling Stone Evolutionary War is sort of a collection, like a box of photos you find from a certain period of life. It strings together like a narrative essentially, about how I love. If these songs can find their way into people’s hearts, not to mention playlists, I would feel like I’ve accomplished something of eternal value. It would also be wicked sweet if this record could bring something tangible back home: an audience, some discourse, that daily bread. Then I’d just do it again and again.” 

The album’s latest single “Cowboy,” is a sweet, old-timey/honky-tonk-inspired country song in which its narrator describes a passionate yet dysfunctional, romantic relationship with a cowboy, who persistently breaks her heart but who she defiantly and proudly loves; after all they’ve been through everything and anything together — and although you’ve likely heard such a theme in countless country songs, McLaughlin delivers her lyrics with a beguiling mix of easygoing, self-assuredness, earnestness, flirtatiousness and self-effacing irony that should make her one of contemporary country’s next big things.

The recently released video follows McLaughlin and some girlfriends on the road and stopping by some little honky tonk, where they play pool and try to get the attention of some shy cowboys before turning into a late night outdoor party, creating a fittingly playful and flirtatious accompanying visual.