New Video: The Gorgeous and Time-Bending Visuals for San Mei’s “Until You Feel Good”

Now, if you’ve been frequenting this site over the past three years or so, you may have come across a handful of posts featuring Emily Hamilton, a  Gold Coast, Australia-based multi-instrumentalist and producer, whose solo project San Mei began humbly as a bedroom recording project; however, during that aforementioned three year period, Hamilton has seen a growing national and international profile as Hamilton has seen attention and praise from major media outlets, including NME, Indie ShuffleNYLON and Triple J, as well as this site.

Produced by Konstantin Kersting, who has worked with The BelligerentsWAAX, and Tia Gostelow, Hamilton’s first single of 2017 “Until You Feel Good” is a mid-tempo single that is a change of sonic direction for Hamilton, as her lilting and coquettish vocals are paired with a much more organic arrangement of fuzzy Brit Pop and shoegazer rock-like power chords and a propulsive groove, along with a soaring hook and a subtly moody vibe. And while being radio friendly, the song manages to evoke a complex array of emotions — desire and longing, frustration and the sense of something being unresolved, along with some self-assured and ambitious songwriting.

Filmed and directed by Brisbane, Australia-based filmmaker Jennifer Embelton, who has produced videos for Babaganouj, Huntly, Good Boy and Jeremy Neale, the video is follows a young woman’s time-bending journey across the present, the past, the future, the real and her own dreams when she encounters a boy from her past, who suddenly returns to her life. And as soon as he appears, he’s gone. The harder she tries to find the boy, the quicker he slips away. Is he a ghost of her past, haunting her at an inopportune time? That remains to be seen; but it further emphasizes the sense of things being unresolved within the song.

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