New Video: The Dark and Cinematic Visuals for Up-and-Coming Scandinavian Pop Artist Louise Lemón’s “Appalacherna”

Louise Lemón is an up-and-coming Uppsala, Sweden-based pop artist, who has developed a reputation in her homeland and elsewhere for a dramatic, moody and dark sound that some have compared favorably to PJ Harvey, Lana Del Rey and others. Interestingly, her debut EP Purge was recorded in a reportedly haunted cabin with Randal Dunn, who has worked with Sunn O))) and Thurston Moore — and it shouldn’t be surprising that the spectral and eerie feel within the studio has influenced the EP’s material; in fact, “Appalacherna,” Purge‘s latest single pairs Lemón’s soulful and expressive vocals with a sparse and equally moody arrangement featuring swirling feedback, brief and explosive bursts of drum and piano. And just under the brooding and mysterious surface is a desperate and aching longing — the sort of longing that will ultimately be unfulfilled, as the song’s narrator recognizes the inherent difficulties of a relationship with an equally broken and dysfunctional person.

Directed by Edward John Drake, who has directed the videos for Yolanda Be Cool, DCUP and Rodriguez‘s “Sugarman” and Flora Cash‘s “California,” and starring Louise Lemón and Sien Gay, the recently released visuals are cinematically shot but brooding and nightmarishly matter of fact about the brutality of its central character. The story begins with Lemón playing with a crystal necklace while daydreaming about a lover, who has hurt her after playing a successful show. A bodyguard type comes in after her show, and informs her “we’ve found him” and the video quickly becomes set in the California desert, where Lemón encounters the “him” they found — and the ending is as disturbing as any scene in Goodfellas. As Lemón explains “’Appalacherna’ was recorded in the Californian desert with the theme: An artist kills her past to save her future. This really made making this video a cleansing process. The necklace with the crystal plays an important role in the video and it turned out to play an even greater role to me. I was really happy to bring it back home with me as a memory so I tucked it away safely, but back from the shoot it was gone, I was liberated from the past and wasn’t supposed to bring anything with me from it.”

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