New Audio: New JOVM Mainstays Anna of the North Return with a Breezy and Bittersweet Track off New Album

Over the past few months, Anna of the North, an up-and-coming Norwegian/Aussie (by way of New Zealand) electro pop duo, comprised of Gjøvik, Norway-born and-based singer/songwriter and musician Anna Lotterud and New Zealand-born, Melbourne-based producer Brady Daniell-Smith have quickly added themselves to the lengthy list of mainstay artists on this site.  And as you may recall, the duo’s debut single “Sway,” began an incredible run of attention grabbing, blogosphere dominating singles that have accumulated more than 60 million streams across all the streaming services, multiple number 1 spots on Hype Machine’s charts and regular rotation on BBC Radio 1, Triple J and Beats 1, thanks in part to the duo’s unique sound and aesthetic, which pairs a brooding, icily Nordic minimalism with bright, buoyant New Zealand/Southern Hemisphere-inspired pop — and doing so while being both club and radio-friendly.

Lovers, the duo’s full-length debut is slated to drop today and unsurprisingly, the album’s material focuses on heartbreak, in particular, the typical emotional stages people feel after a relationship ends — i.e., turmoil, grief, confusion and the tentative pangs of joy in letting yourself start moving forward with your life. But along with that, there’s the recognition that knowing and having love, including its inevitable heartbreak is necessary and wonderful, all because you will know them both over and over again in your life.

“Always,” Lovers‘ latest single is a swaggering yet breezy track that simultaneously draws from 80s synth pop and contemporary pop as it features a production consisting of swirling, ambient electronics, layers of shimmering arpeggio synths, stuttering beats, a sinuous bass line and a soaring hook, and while further cementing their reputation for crafting breezy and infectious pop, the song is under-pinned by two conflicting emotions — the bitterness of being and feeling as though you’re someone’s second or third option when you’ve been faithful and the triumphant feeling of knowing that you’re about to move on with your life from a shitty situation.