New Video: Headbang with Rituals of Mine in Intense Live Footage-based Visuals for “Armor”

Comprised of Terra Lopez and Dani Fernandez, the Los Angeles, CA-based electro pop duo Rituals of Mine can trace their origins back to 2009, when they initially formed under the name Sister Crayon. After years of relentless touring up and down the West Coast, playing house shows, DIY venues, basement rooms and other small, local establishments, the duo built up a loyal fanbase, and as a result the duo began to build a growing regional and national profile, touring with The Album Leaf, Built to Spill, Antemasque, Le Butcherettes, Maps & Atlases, Doomtree and others. Adding to a growing profile, the duo’s first two independently released and critically applauded albums 2011’s Bellow and 2013’s Cynic helped to further cement the duo’s reputation for crafting cathartic material centering around tweeter and woofer rocking beats, soulful vocals and trip hop-inspired production.

The Wes Jones-produced, third full-length album Devoted was released in 2015 to critical applause — with the album landing on a number of indie “Top Ten Albums of 2015″ lists; but despite the album’s success, 2015 was a harrowing and difficult year for the Los Angeles, CA-based electro pop act’s Terra Lopez, as her father committed suicide and several months later, her best friend Lucas Johnson died in a tragic accident. Reeling from grief, the duo felt the need to put the Sister Crayon name to rest, and landed on their new name Rituals of Mine.”  Terra writes “It was a mantra that I repeated under my breath on a daily basis when the loss I was experiencing felt too heavy at times. Music, the act of creating, performing, touring, writing, singing, experimenting – all the rituals we have created to get through life.”

Because of its extremely limited release, Warner Brothers Records decided to re-master and re-release Devoted when the duo signed with the label last February. Re-mastered by Tom Coyne, who has worked with Led Zeppelin and Adele, the 2016 re-release features previously unreleased remixes and B-sides. Recently, the members of Rituals of Mine released a live, stripped down video for album single “Armor,” which features Madame Gandhi, a former drummer in M.I.A.‘s backing band.

Filmed by the Bay Area-based French Press Films with lighting by The Steel Hip (Moonlight), the video features the collaborators headbanging and rocking out intensely to their swaggering and percussive live version. And while swaggering, the live version manages to maintain the original’s cathartic vibe with a “you-are-there” intimacy and immediacy. As the duo’s Terra Lopez explains in press notes, “We’ve been long time fans of Kiran (Madame Ghandi) and we’ve all wanted to do a track together so when the idea came around to do a stripped down, percussive heavy live video for “Armor,” we were all so down. This track is raw, it hits heavy and it’s our version of an electronic/punk track. It’s one of my favorite tracks of ours to perform live and this version with Madame Ghandi is so fun and dynamic plus it’s just badass to see women head banging and having a good time together. French Press Films were so incredible to film with — they wanted to do something different visually for a live video so they set up a track in the Madden football building in the Bay Area and shot it beautifully. Huge thanks to them and the team for this. They kill it every time.”