Gold Fir is a London-based electro pop act comprised of a rather mysterious duo known only as James and Mabel, and if you’ve been frequenting this site over the past few months, you may recall that that the duo have received attention across the blogosphere for a sound that draws from 80s synth pop, classic electronic dance music and classic course music; in fact, “Night Walk“, which was released earlier this year, reminded me quite a bit of a dance floor friendly meshing of George Michael‘s “I Want Your Sex,” Chaka Khan’s and Rufus‘ “Ain’t Nobody,” Chaka Khan‘s “I Feel For You,” and Nu Shooz’s “I Can’t Wait.”
The mysterious British duo end 2017 with their latest single “Sirens,” a track that the duo says is”about welcoming different aspects of yourself to the dance floor,” sounds as though the duo was drawing from the likes of Soul II Soul’s “Back to Life” and “Get A Life,” Black Box’s “Everybody Everybody” and others as Mabel’s effortlessly soulful vocals are paired with a slick, house music-influenced production featuring layers of arpeggiated synths and twinkling keys, boom bap-like beats and an infectious hook. And while warmly nodding back at the sounds of the 80s and early 90s, much like contemporaries GL and others, they do so with a subtly modern take.
Directed by Tegen Williams, the recently released video continues the duo’s reputation for pairing their slick and soulful productions with strikingly surrealistic imagery — in this case, the viewer enters the mind of a music listener, and once instead we’re introduced to a pink-haired dancer, who first dances in an empty and darkened space before meeting some humanoid creatures. But much like its predecessor, there’s live action and hand drawn animation to evoke a dream-like state. As the duo says of the video treatment, “in life you’ve got to be whoever you want to be and the video was an ode to that sentiment; life is a dance like that.”