New Video: Evidence Takes You on a Gritty Tour of Los Angeles in Visuals for “10,000 Hours”

Born Michael Taylor Perretta, Evidence is a Los Angeles, CA-based emcee and producer, best known as a member of the renowned hip-hop act Dilated Peoples with whom he has released four full-length albums. As a producer, Perretta has collaborated with the likes of Beastie Boys, Linkin Park, Swollen Members, Defari, Planet Asia and a co-production credit on Kanye West’s Grammy-winning, full-length debut The College Dropout.

The Los Angeles, CA-based emcee and producer’s 2007 full-length debut, The Weatherman, which was released by ABB Records, the long-time label home of Dilated Peoples featured tracks produced by Perretta, The Alchemist, Sid Roams (the production team of Joey Chavez and Tavish “Bravo” Graham), Jake One, DJ Babu, and DJ Khalil, as well as collaborations with the Dilated Peoples crew. However, by 2009 Evidence signed with Minneapolis, MN-based hip-hip label Rhymesayers Entertainment, who released his 2011 sophomore effort Cats & Dogs, an album that wound up being among his most commercially successful as it landed at #64 on the Billboard 200.

Evidence’s soon-to-be released fourth, full-length album Weather or Not is slated for a January 26, 2018 release through Rhymesayers is the first batch of new material since 2014’s The Alchemist-produced Lord Steppington, and with the release of the album’s third single “10,000 Hours” Evidence further cements his reputation as an incredibly dexterous and criminally unheralded emcee with the rhyme scheme in this particular track being ridiculous — all while discussing about how he spent time developing his own unique flow. With Evidence spitting over a swaggering DJ Premier production featuring squiggly synths, boom bap beats, a forceful bass line, samples from Snoop Dogg, Dr. Dre and GURU, the track manages to be a amalgamation of strutting West Coast hip-hop and stomping, menacing, old school East Coast hip-hop. But just as important, as I’ve relentlessly reminded readers of this site, real hip-hop, and not that prepackaged bullshit on your multinational conglomerate propaganda and advertising radio, is still out there if you’re willing to look for it.

Filmed and directed by Stephen Vanasco, the recently released video for “10,000 Hours” is a lush and cinematically shot black and white video in a number of gritty and underground Los Angeles sights before meeting with the legendary DJ Preemo.

 

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