New Audio: Up-and-Coming, Swedish, Indie Rock Quartet Holy Now Releases a Swooning and Shimmering, Guitar Pop Single

 

With the release of their first two EP’s 2016’s Sorry I Messed Up and Please Call Me Back, the Gothenburg, Sweden-based indie rock quartet Holy Now, comprised of Julia Olander, Ylva Holmdahl, Samuel von Bahr Jemth and Hampus Eiderström Swahn quickly developed a reputation as one of their homeland’s up-and-coming indie rock/guitar pop acts — and with tours across Sweden and in London, the Gothenburg, Sweden-based quartet received praise from the likes of DIY, The 405Festivalrykten and Nöjesguiden, and others.

Building upon their growing national and international profile, “Feel It All,” will further cement Holy Now’s reputation for crafting jangling guitar pop with soaring hooks paired with plaintive and tender vocals and while clearly drawing from 80s and 90s guitar pop, like The Sundays and others, the Swedish quartet puts a subtly modern spin on it, along the lines of the likes of La Sera and others — complete with a deep yearning to feel and know everything.