New Video: Bülow Releases a Mischievous Video for Attention Grabbing Single “Not A Love Song”

Megan Bülow is a 17 year-old pop artist, who writes and records as Bülow, and who has spent time living in the States, Canada, the UK and Germany and is currently finishing high school in The Netherlands, making the up-and-coming pop artist a true citizen of the world. And with the release of her debut Damaged, Vol. 1 late last year, an effort that featured attention grabbing singles “Not A Love Song” and “Like This Guy” and “Lines,” Bülow became a viral sensation as those tracks have amassed several million streams, cracking the Spotify Global Viral charts, and receiving praise from the likes of NME, Vice Noisey, Pigeons and Planes and this site.

Now, as you may recall “Not A Love Song” is an incredibly self-assured and sultry track that features Bülow’s smoky crooning over a slick and hyper contemporary production consisting of arpeggiated synths, tweeter and woofer rocking beats and finger snaps, and unsurprisingly, from this track Bülow remind some of pop contemporaries like Phoebe RyanChelsea Lankes, Sofi de la Torre,  and others, as “Not A Love Song” is centered around a fearless, unvarnished honesty, capturing the messiness, uncertainties and insecurities of a young woman trying to maneuver the complexities of love, her impending adulthood and growing sense of independence. In fact, as Bülow explained to me via email, “‘Not A Love Song’ is about the excitement of meeting someone for the first time. Initially, it feels so new and overwhelming good, but I eventually decided I wasn’t ready for that commitment. Or at least, that’s what I told myself. You can’t let lust fool you. Be honest with yourself. If it’s not meant to be, it’s not mean tot be; but that doesn’t mean you can’t have fun!”

The recently released video for the song was shot in Berlin and captures, the up-and-coming pop artist in a rather natural setting, capturing a young woman who can be equally confident, awkward, vulnerable and mischievous. As Bülow says of the video treatment, “I wanted this video to be natural, just being myself in a fearless city. Berlin is a special place to me.”