New Video: Up-and-Coming London-based Pop Artist Jodie Abacus Releases Swooning Visuals for Euphoric New Single “Meet Me In The Middle”

With the release of “I’ll Be That Friend” and “She’s In Love With The Weekend,” the up-and-coming London-based pop artist Jodie Abacus quickly saw a growing national profile, as both singles received airplay on BBC Radio 1, BBC Radio 2, BBC Radio 6 and BBC Radio 1xtra — and as a result of his growing profile, Abacus has collaborated with some of the UK’s hottest producers, writers and artists including Julio Bashmore, Tobias Jesso, Jr., Duke Dumont, Ariel Rechtshaid (who has worked with Beyonce, Adele and HAIM, and others), Rahki (who has worked with Kendrick Lamar), SOHN and others.  Adding to a growing profile, the up-and-coming, London-based artist has received praise from The Fader, who hailed him as “irresistible” and i-D Magazine as “somewhere between a less animated Thundercat and a more off-the-wall Stevie Wonder.”

Abacus’ second EP, Mild Cartoon Violence derives its name from his desire “to capture the flavour of what goes on in my mind at any point in time when I write songs. I have an aggressive and playful approach towards everything I write within the creative process . . . I stand up, jump around and get excited. I envision the past, the present and the future feel of the storyline like a movie in my head in a cartoonish way and then scrutinise and bash away heavily at anything that may not feel right. This EP is about love, sex and torment.” The EP’s latest single, the POMO-produced “Meet Me In The Middle” pairs Abacus’ easy-going and soulful vocals with a shimmering neo-soul meets house music production featuring arpeggiated synths, stuttering drum programming and an infectious and euphoric hook — and that shouldn’t be surprising as the song is a swooning and euphoric track that the up-and-coming, British pop artist says is about a new romance, when you’re trying to get with someone sensually, physically, mentally and spiritually.

The recently released video was shot in South London and follows Abacus as he meets cute with a beautiful woman, chats her up and invites her to a local house party. As Jodie Abacus says in press notes, “We had such fun shooting this as it turned into a full on party after the cameras stopped rolling.”