New Video: Evidence Teams Up with Atmosphere’s Slug and Catero on a Soulful and Earnest Single Paired with Gorgeous and Surreal Visuals

Born Michael Taylor Perretta, Evidence is a Los Angeles, CA-based emcee and producer, best known as a member of the renowned hip-hop act Dilated Peoples with whom he has released four full-length albums. As a producer, Perretta has collaborated with the likes of Beastie BoysLinkin ParkSwollen MembersDefariPlanet Asia and a co-production credit on Kanye West’Grammy-winning, full-length debut The College Dropout.

The Los Angeles, CA-based emcee and producer’s 2007 full-length debut, The Weatherman, which was released by ABB Records, the long-time label home of Dilated Peoples featured tracks produced by Perretta, The AlchemistSid Roams (the production team of Joey Chavez and Tavish “Bravo” Graham), Jake OneDJ Babu, and DJ Khalil, as well as collaborations with the Dilated Peoples crew. By 2009 Evidence signed with Minneapolis, MN-based hip-hip label Rhymesayers Entertainment, who released his 2011 sophomore effort Cats & Dogs, an album that wound up being among his most commercially successful as it landed at #64 on the Billboard 200.

Evidence’s four full-length album Weather or Not was released earlier this year through Rhymesayers, and the the album is the  first batch of new material since 2014’s The Alchemist-produced Lord Steppington, and as you may remember, the album’s third single “10,000 Hours” found the Los Angeles, CA-based producer and emcee further cementing his reputation as an incredibly dexterous and criminally unheralded emcee, who has ridiculous rhyme schemes — all while discussing ho much time he spent practicing, refining and developing his skills over a swaggering DJ Premier production featuring squiggly synths, boom bap beats, a forceful bass line, samples from Snoop DoggDr. Dre and GURU that managed to be anamalgamation of strutting West Coast hip-hop and stomping, menacing, old school East Coast hip-hop.

Weather or Not’s latest single “Powder Cocaine” is a collaboration between Evidence and Atmosphere‘s Slug that features an atmospheric The Alchemist production that consists of tweeter and woofer rocking boom bap beats, a subtly chopped up choral vocal sample and warm blasts of bluesy guitar paired with a soaring hook sung by Catero that’s the emotional and metaphorical underpinning of the song. In fact, as the story goes, after enlisting Catero to write the song’s hook. the vocalist came back with a verse that ended with “but everything’s fine if I try to remain like powder cocaine . . .”  Understandably, the line stuck with both Rhymesayer labelmates, and it opened the doors for the duo to write rhymes full of diverse metaphors and descriptive symbolism. Yet, despite the song’s title, Evidence has never used the drug. “I’m like the only person in Los Angeles, who didn’t do cocaine, and Alchemist, too,” Evidence says in press notes. “We made a pact, you know, when friends are young and we actually stuck to it. The song is not a pro-cocaine song, but rather just using the saying as an expression of being all good.”

 

 

Directed by Jason Goldwatch, the recently released video for “Powder Cocaine,” is actually influenced by Evidence, a passionate shutterbug — and as a result, the video is full of gorgeous and surreal visuals that employ a photographer’s sense of composition and framing to emphasize very specific things.

 

 

 

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