New Video: JOVM Mainstays Oddnesse Release 1980s MTV-Inspired Visuals for Slow-Burning, Torch Song “I Used To”

Over the past year or so, I’ve written a bit about the Los Angeles, CA-based indie pop project Oddnesse, and as you may recall, the project comprised of singer/songwriter Rebeca Arango and producer Grey Goon can trace its origins to when both members individually relocated from the East Coast to Los Angeles after being in several failed bands. As the story goes, Arango and Goon bonded over a shared vision of beautiful and infectious music with a dark, heavy groove, and initially the project began as two friends jamming and experimenting with ideas before they began to take it as a serious endeavor.

Last year, I wrote about “Are You Down,” a sultry Mazzy Star -like single that paired Arango’s sultry, self-assured yet laid back crooning with a moody and sleek production featuring shimmering guitar chords, a sinuous and propulsive groove and a soaring hook — and a come hither vibe. The duo’s latest single “I Used To” is an atmospheric and meditative track featuring an ethereal arrangement consisting of twangy, guitar chords, gently droning synths with Arango’s crooning vocals ethereally gliding over the the surface and while nodding at 80s New Wave and pop, there’s a subtle alt-country leaning to a song that has a rather cinematic vibe. As the duo’s Rebeca Arango explains in press notes, the song comes from a rather personal experience: “I had driven alone from LA to Utah and back twice. I absolutely loved it, in the way I’ve always loved the independence of no one needing me, no one expecting me, no one to confer with about where I might stop, when I might leave, if I might come back. I was grateful on those trips (as one usually is) for the dissolution of a relationship I had been overly attached to.  I was grateful that my mind was clear and that I had the experience to myself. I was happy. I didn’t need to know what was next.” And as a result, the song buzzes with an anticipation over a new, unseen future.

Directed by Casey Feldman, the recently released video was shot in a furious three day period along with the video for “I Used To” that included one crew member and two different directors — but interestingly enough, while the new video is decidedly inspired by 1980s MTV, it subtly emphasizes the song’s emotional complexity in which loss can be equally punctuated with pride, acceptance and hope.

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