New Video: Renowned Swedish Electro Pop Artist Releases Unsettling and Brutal Visuals for an Uncompromisingly Honest Album Single

 

Jenny Wilson is a Swedish-born and-based singer/songwriter, multi-instrumentalist, producer and electronic music artist, who founded and fronted First Floor Power, an act that was signed to The Knife‘s Rabid Records; in fact, The Knife’s Karin Dreijer wrote the duet “You Take My Breath Away” after catching a First Floor Power set. Wilson has also appeared on renowned Swedish synth pop artist Robyn‘s debut EP; but as a solo artist, Wilson has won 3 Swedish Grammi Awards for her fourth full-length album, 2013’s Demand The Impossible!, which she self-produced and released while undergoing treatment for breast cancer.

Wilson’s fifth full-length album EXORCISM is slated for an April 20, 2018 release through Gold Medal Recordings — and while the album is the first batch of new material from Wilson in over five years, the album may arguably be the most unflinchingly personal material she’s ever written and released, as the album deals with the harrowing aftermath of Wilson’s experience as a victim of sexual assault. Sonically centered around a Prophet 6 analog synthesizer, the album reportedly finds Wilson seeking to divest herself from the recurrent trauma of her attack. As Wilson says in a statement she wrote, found in press notes:

“This is the most difficult thing I’ve ever done.
In so many ways.At first, I actually didn’t know if I even wanted to go on with music anymore.
Then, something terrible happened to me.

I ended up at a crossroads.
Either silent  –  or speaking.
It was not an easy choice.

I didn’t want to talk.
I didn’t manage to talk.

But I had to talk.

Not to bring justice or to take revenge.
Nothing is ever as easy as it seems.

I wanted to take back what I’d lost.
I had to get rid of what was hurting me.”

 

EXORCISM‘s second single “LO HI” is an uncompromisingly honest and confessional account of her sexual assault, including the confusing array of terror, shame, regret and anxiety she felt during her assault and in its aftermath — paired with a propulsive, dance floor friendly production featuring thumping beats, arpeggiated synths and infectious hooks, making the song an unsettlingly ironic amalgam of vibrant and thoughtful electro pop centered around unspeakable, powerless horrors that straight cis men rarely could comprehend — or even have knowledge of.

The recently released video for “Lo Hi” features a mix of strobe-lit footage of Jenny, of footage of someone being chased and graphic animation-based sequences used to an uncomfortable and unsettling effect emphasizing the sense of  unending and inescapable terror that it’s creator and narrator are desperately trying to escape.

 

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