New Video: JOVM Mainstay Sofia Härdig Releases Moody Yet Upbeat Visuals for “Illuminate”

Over the past few years, I’ve written quite a bit about the Swedish singer/songwriter, multi-instrumentalist and JOVM Sofia Härdig, and as you may recall, she is at the forefront of an internationally renowned Swedish electro pop movement that includes a handful of JOVM mainstays and others that I’ve written about throughout the course of this site’s history; in fact, in her native country, she’s considered a queen of Sweden’s electronic rock scene. Along with that, Härdig has collaborated with the likes of Grammy Award-winning acts The HellacoptersBob HundBoredoms and Free Kitten‘s Yoshimi P-We — and she has shared stages with Lydia Lunch and Belle and Sebastian‘s Stevie Jackson.

Härdig’s latest single “Illuminate” is an atmospheric, 80s-inspired, glistening and moody synth pop track consisting of layers of shimmering and arpeggiated synths, a subtle rhythm guitar, a sinuous guitar line and a sultry hook — and while in some way reminding me of Stevie NicksStand Back” and The CarsDrive,” “Illuminate” is a deeply contemplative and introspective song focusing on the endless and seemingly frustrating search for love and for connection. Although it comes from a deeply personal place, it’s a universal sentiment that we’ve all felt at one point or another — and with a similar yearning to find that sort of love once again.

As Härdig explains in press notes. I worked with the song ‘Illuminate’ alone in my studio for many long, lonesome nights. It was just the studio, the stars and I, while I played all the instruments, made the soundscape and recorded the single in solitude. Later, I invited over some friends to improvise over the track. Guitarist John Essing and bass player Mats Hellquist, both from the band ‘bob hund’, but also a classical pianist and cellist respectively, added parts to the soundscape of ‘Illuminate.’ I brought all the new recordings back into the studio – tore them apart, rebuilt them and made arrangements, as if I was a mad scientist in my lab. I then brought in Jari Haapalainen to produce the songs. The solitary fashion in which ‘Illuminate’ was crafted reflects the mood of the single.”

 The recently released video by Stefan Sundlof features textured and looped footage of dimly illuminated streets and close ups of Härdig in soft vignette framing — the darkness at the edges of the footage, slowly envelope the Swedish singer/songwriter and producer at one point, leaving only her illuminated. Towards the end of the video, the footage becomes increasingly brighter and day lit, further emphasizing the song’s increasing upbeat tone towards its conclusion. “It’s amazing that three of my best friends are filmmakers, even more so that they’re all involved in some way or another with this album,” Härdig says in press notes “Jessica Nettelbladt took the photos for the singles and the album, Johannes Stjärne Nillson did the covers and Stefan Sundlöf directed this video. The video uses a special version of ‘Illuminate’ that Stefan had fallen in love with; a slower, darker one. Stefan and I often share music and talk about it. When I sent him this edit of ‘Illuminate’ he responded almost right away with a 30 second video clip, that he’d made of what he had in mind for the song. It was stunning. I was convinced and saved the version for the video. So especially for you, here you get a glimpse of another universe of ‘Illuminate’. The one for the video, the one for Stefan.”

 

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