New Video: Evidence and Strong Arm Steady’s Krondon Team Up to Wander Around a Desolate Los Angeles in Visuals for Nottz-Produced “Bad Publicity”

I’ve written quite a bit about the Los Angeles, CA-based emcee and producer Evidence, and as you may recall, he’s best known as a member of the renowned hip-hop act Dilated Peoples with whom he has released four full-length albums — and as a producer, the emcee and producer born Michael Taylor Perretta has worked with Beastie BoysLinkin ParkSwollen MembersDefariPlanet Asia and has a co-production credit on Kanye West’Grammy-winning, full-length debut The College Dropout.

Perretta’s 2007 full-length full-length debut The Weatherman was released by ABB Records, the long-time label home of Dilated Peoples and featured tracks produced by Perretta,  The AlchemistSid Roams (the production team of Joey Chavez and Tavish “Bravo” Graham), Jake OneDJ Babu, and DJ Khalil, as well as collaborations with the Dilated Peoples crew. By 2009 Evidence signed with Minneapolis, MN-based hip-hip label Rhymesayers Entertainment, who released his 2011 sophomore effort Cats & Dogs, an album that wound up being among his most commercially successful as it landed at #64 on the Billboard 200. Perretta’s fourth album Weather or Not was released earlier this year, and the album is the first catch of new material from the Los Angeles-based emcee and producer since the 2014’s The Alchemist-produced Lord Steppington.

Weather or Not‘s third single, the  DJ Premier-produced “10,000 Hours” was centered around a  swaggering and strutting West Coast hip-hop meets menacing, old school, boom bap, old school East Coast hip-hop production paired with one of contemporary hip-hop’s criminally unheralded emcees, rhyming about the time he has spent practicing, developing and honing his skills to become one of the very best — or in other words talent ain’t shit, if you don’t work very hard at it. The album’s fourth single “Powder Cocaine” continued Evidence’s ongoing collaboration with The Alchemist, who contributed an atmospheric yet soulful production consisting of boom bap beats, warm blasts of bluesy guitar, a chopped up choral vocal sample and a soaring hook and the production managed to be roomy enough to allow Evidence and Slug to trade bars full of diverse metaphors and descriptive symbolism.

The album’s fifth and latest single, the Nottz-produced “Bad Publicity” much in the vein of its predecessors as it’s golden era hip-hop inspired, tweeter and woofer rocking boom bap hip-hop, complete with some dexterous scratching — and the production manages to be roomy enough for Evidence and Strong Arm Steady‘s gravelly-voiced Krondon to spit fiery, braggadocio-filled bars. Directed by Todd Angkauswan, the recently released video for “Bad Publicity” is shot in an deserted, almost post apocalyptic Los Angeles, featuring the city’s most prominent locations.

 

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