New Video: Introducing the Bittersweet and Anthemic Pop of Jack River

Holly Rankin is a Forster, New South Wales, Australia-born, Sydney, Australia-based singer/songwriter, multi-instrumentalist, producer and label head and overall boss, who has received national attention with her solo recording project Jack River. Rankin’s first Jack River single “Fool’s Gold,” amassed over 3 million steams and landed at number 64 on Triple J‘s Hottest 100 earlier this year, and has opened for the likes of Midnight Oil. Along with that, she’s the founder of the Electric Lady concert series, which has featured women artists such as Ali Barter, Alex Lahey and Gretta Ray, the founder of the Grown Your Own Music Festival, a community-enhancing music festival and the founder of Hopeless Utopian, a production company and label that houses all of those various projects.

Rankin’s forthcoming album Sugar Mountain is slated for a June 22, 2018 release and the album derives its title after Neil Young‘s bittersweet ode to youth and the loss of innocence, and as the up-and-coming Australian singer/songwriter, multi-instrumentalist, producer and mogul says of the album “It’s the souvenir of my youth, the wish of what it could have been.” As for the aforementioned, attention grabbing “Fool’s Gold,” the single is a shimmering and atmospheric track with a soaring and anthemic hook and thumping beats; but underneath the shimmering surface is heartache over a failed relationship in which the song’s narrator recognizes that she was ultimately at fault to some degree. Sometimes, the hardest thing about getting older is accepting when you’ve behaved poorly, foolishly and selfishly and that it can have dramatic, life-altering consequences.

Directed by Matt Sav, the recently released video for “Fool’s Gold” possesses a swooning, dream-like logic that centers over a longing for a failed relationship that the song’s narrator cannot get back.

 

 

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