New Video: Renowned Argentinian Producer and Electronic Music Artist Chancha Via Circuito Releases Breezy and Trippy Sounds and Visuals for “Alegria”

Over the last decade or so, Argentina has become the home of an new digital-influenced take on cumbia, in which artists blend the traditional folk music of the Andes Mountains with electronic beats and production, and interestingly enough Pedro Canale, a Buenos Aires, Argentina-born and-based electronic music producer and electronic music artist, best known as Chancha Via Circuito is one of the genre’s leading figures, arguably responsible for its emergence on the global stage with the release of his 2008 debut Rodante. And since, then Canale has released a string of critically applauded and commercially successful albums, including 2010’s Rio Arriba, which Resident Advisor described as “aural magical realism,” and his international breakthrough, 2014’s Amansara, which received critical praise from the likes of The Fader and NPR among others.

Bienavanturanza, Canale’s fourth, full-length album is slated for release next week through Wonderwheel Recordings, and the album, which derives its name from an Argentinian Spanish word that translates roughly into English as bliss will further cement his reputation for pairing traditional Andean folk instrumentation, typically flute and charango with slick, dance floor friendly electronic production centered around thumping, tribal beats; however, the album which marks Canale’s first batch of new material in over four years, was written and recorded with an unprecedented amount of care and in a highly collaborative fashion with a number of digital cumbia and regional All-Stars making appearances, including Mateo Kingman, Kaleema, Lido Pimienta, Kawa Kawa as well as Colombian Dancehall king Manu Ranks and others, who contribute their highly distinguishable sounds and talents to the natural flow of the album. And as you’ll hear on the breezy yet tribal album single “Algeria,” Canale has expanded upon his sound in an effortless and organic manner — in this case, the song seems to draw from cumbia, tribal house, ambient electronica that that’s psychedelic and mystical. Directed and animated by Kati Egely, the recently released video meshes the natural and synthetic through the use of Egely’s vibrant and childlike watercolor drawings and paintings, which morph at will from a birds, to a modern woman, desperate to escape the doldrums of the workplace, a dancing couple and more within the flick of a wrist.

 

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