New Video: Nana Adjoa Returns with the Mesmerizing and Intimate Sounds and Visuals for “Three”

Over the past few months I’ve written quite a bit about  Nana Adjoa, an up-and-coming Dutch-Ghanian singer/songwriter, who began to receive attention across the European Union and elsewhere with the release of her debut Down at the Root, Part 1, and as you may recall Adjoa was accepted at the prestigious Amsterdam Conservatory, where she would study jazz  — electric bass and double bass; however, she found the experience to not be what she had always imagined it would.  “It was very much like school,” she says in press notes. “We thought we wanted to go to the most difficult department, that we wanted to be the best, but it wasn’t a very fun experience.” Interestingly, around the same time, the Amsterdam-born and-based singer/songwriter began to experience a growing divide between the restrictive and theoretical compositions she was studying and the melodic, free-flowing music she’d play while outside of the school environment. Adjoa quickly began to realize that pursing a solo career was the direction she needed to take, and so she formed a band and record her original songs, which has resulted in the attention grabbing Down At The Root Part 1 and the soon-to-be released Down At The Root Part 2.

Honestly,Down at the Root Part 2‘s first single was an effortless and breezy affair that seemed indebted to Simply Bill-era Bill Withers, Erykah BaduJill Scott and others, driven by an infectious hook and a lush melody. The EP’s second single, “Part Of It,” much like its predecessor was centered around a lush and plaintive melody, a sinuous and propulsive bass line, and arguably the most straightforward and honest lyrics of the entire EP, with the song focusing on the desire to fit in when you’re an outsider. “Three,” the EP’s aptly titled third single is a stripped down and intimate song in which Adjoa’s lovely and tender vocals are accompanied by simply strummed guitar and some fluttering electronics, which will further the Dutch-Ghaniaan singer/songwriter’s reputation for writing mesmerizing and effortlessly soulful, and thoughtful pop.

As the recently released video’s director and animator Mirjam Debets told Consequence of Sound,  “There’s something very satisfying and free about creating animation for music, because as long as you get the mood right, there’s no need for it to be overly explaining or narrative. Just like listening to a song, you somehow feel what it is about, although you might not quite understand what you are seeing. I love to work in that space between abstract and familiar. “

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