New Video: The Gorgeously Cinematic Visuals for Uma E. Fernqvist’s Lush and Textured “For U”

Best known as one of the world’s most acclaimed professional dancers for more than 20 years, the Swedish-born dancer (and singer/songwriter) Uma E. Fernqvist has taken her love of movement and music to inspire her debut EP Reverse. Interestingly, the material on the recently released EP is largely inspired by Lamb, Massive Attack, and Portishead — and as you’ll hear on the hauntingly mesmerizing and lushly textured single “For U,” Fernqvist’s tender vocals ethereally float over a minimalist yet cinematic production consisting of pulsating and thumping beats, shimmering synths and atmospheric electronics; but under the chilly surface, the song trembles with a vulnerable, human need.

Directed by Joakim Envik Karlsson and Peter Svenzson and produced by  Nåck Creative, the recently released, cinematic video for “For U,” features Fernqvist and a diverse cast of dancers dancing in inky and murky shadows and brilliant sunlight, seemingly symbolizing a deeply human struggle.

 

 

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