New Audio: Factory Floor’s Gabe Gurnsey Returns with a Thumping New Wave Meets Industrial House-like New Single

Slated for an August 3, 2018 release through Phantasy SoundPhysical is the full-length solo debut from Factory Floor‘s co-founder Gabe Gurnsey, and from “Eyes Out,” the album’s first single, the album’s material is a decided change in sonic direction and approach from his work with Factory Floor; instead of the icy, no wave electronica and industrial techno he’s best known for, Physical’s first single was sensual Chicago-styled house music-inspired sound centered around layers of arpeggiated synths, tweeter and woofer rocking beats and enormous crowd pleasing hooks. Arguably, it’s among the most straightforward and club-friendly material Gurnsey has ever written or recorded — while sonically bearing a resemblance to Octo Octa’s impressive Between Two Selves. “What I wanted to get into with Physical had to do with exploring songwriting and structure,” Gurnsey explains in press notes. “The album is very escapist in one sense even though I don’t want to escape from Factory Floor but what I do on my own has to be separate and it has to explore new avenues.”  As for the new single, Gurnsey says “I wanted to use the vehicle of a 4/4 track to set up a simulated night club. To communicate the feeling that comes when we are losing ourselves in that love/lust- filled situation.

“Harder Rhythm,” Physical‘s second and latest single is a sensual, primal, lust-filled track centered around layers of arpeggiated synths, thumping beats — but unlike it’s predecessor it finds Gurnsey leaning a bit more towards industrial house, with the track sounding as though it were inspired by Yaz‘s “Situation” and New Order‘s “Blue Monday.” As Gurnsey explains, “When writing ‘Harder Rhythm’ I was drawing from the two very connected basic primal instincts of sexual attraction and our instilled affinity with rhythm. It’s a straight up celebration of both and the associated feelings of euphoria and tension. A love for the very first drum machine beat I ever heard on Michael Jackson‘s ‘Wanna Be Startin’ Somethin” definitely made its way in.”

Unsurprisingly, the album’s material is based around a larger narrative in which the album’s material is meant to evoke a night out from start to finish. “It’s a record about clubbing, even more than it’s a record to played in clubs,” Gurney says. “Getting ready to go out, driving into town, arriving at the club, being on the dance floor, how you get home afterwards, early the next morning . . . even when you step outside to get some air, when you’re outside at 3am having a cigarette . . . even that is represented here.”

Gurnsey will be opening for Nine Inch Nails for three dates, during part of their Midwestern tour. Check out the tour dates below:

Tour Dates:
10/22/2018 – Detroit, MI @ Fox Theater
10/23/2018 – Detroit, MI @ Fox Theater
10/25/2018 – Chicago, IL @ Aragon Ballroom
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