New Video: Elkka Releases Empowering and Boldly Feminist Visuals for Genre-Meshing New Single

Elkka is a London-based producer, DJ and founder of art collective and label femme culture, which she founded as a response to the lack of support for women and women-identifying DJs, producers and artists, later teaming up with fellow DJ Ludo, who now co-runs the label. And since then, the progressive-minded collective has been receiving attention and recognition for a boundary-free ethos that champions women, women-identifying artists and the LGBTQ+ community — all while promoting forward-thinking electronic music.

Unsurprisingly, as a DJ, producer and artist, Elkka has developed a reputation for a freewheeling sound that seamlessly meshes eras and styles, often floating somewhere between electronic dance music, left-field pop and spacious R&B. Interestingly, her latest single “Stay (Warm Edit) is a thorough rework of a previously released track, centered around Afro-Brazilian percussion, arpeggiated synths and a looped ethereal vocal sample that gives the song a wistful and aching sense of longing. Interestingly, over the past year, the up-and-coming British producer, DJ, artist and label head has become deeply influenced by Brazilian music and dance culture, and while that’s apparent by the song’s clear influence, the recently released video directed by Undine Markus and produced by Girls in Film features a diverse team of female samba dancers of all age groups and backgrounds from The London School of Samba. As Elkka says of the video and the women in it, “When dancing I found myself surrounded by these confident, bold and mesmeric women, all supporting and encouraging one another and I really wanted to try and capture this in the video whilst paying homage to the Brazilian music and dance that I have fallen in love with.” Whether unintentional or not, the video possesses an empowering, you-can-do-anything spirit that’s infectious — and pretty fucking righteous.

Advertisements