Mark Ephraim is a Detroit, MI-born, Stockholm, Sweden-based producer, singer/songwriter, multi-instrumentalist and the creative mastermind behind post-punk project BadSkum, a project that features Ephraim collaborating with a rotating cast of local musicians, which when asked, Ephraim says “I stopped keeping anyone in a band with me too long because they always end up dying or plotting to kick me out.” Interestingly enough, the project can trace its origins to Ephraim relocating to Sweden after spending 16 years in New York as a producer and artist, developing his sound.
Ephraim’s latest single “Super Moon” is a slow-burning and atmospheric track that recalls Forget Yourself, Uninvited, Like the Clouds and Untitled #23-era The Church, as its centered around looping, shimmering guitar chords, and a propulsive yet somewhat easygoing backbeat and Ephraim’s crooning vocals.
Shot, directed and edited by Stellan Von Reybekiel, the recently released video was shot on an old VHS camcorder using an old tape that had old Friends taped on it; in fact, you could see a brief glimpse of Ross a the end. As Ephraim says of the video, “style plays a big part in the visual aspect of BadSkum. Every video is a bit like a comment on my past travels of experiences.” For “Turnstile Lovers,” he wore a Sudanese high school uniform he picked up from a friend who lived in Khartoum, and a handmade leopard track suit from Amman Jordan for “Proud Mary.” In this video, the Detroit-born, Stockholm-based producer, singer/songwriter, and multi-instrumentalist wore a sale rack Century 21 suit he had purchased to attend the Grammys, after receiving a nod for this work on Eminem‘s Marshall Mathers LP. Throughout the video, we see Ephraim preening and getting himself together and brooding over grainy and shaky VHS tape — and it manages to add to the song’s eerie air.