New Video: Up-and-Coming Singer/Songwriter Minke Releases Intimate and Cinematic Visuals for Soaring Single “Maybe 25”

With the release of her first two singles “Gold Angel” and “Armour,” the London-born and-based based singer/songwriter and musician Minke (pronounced as to rhyme with the word “link”) quickly became a buzz-worthy artist: “Gold Angel” received airplay on Zane Lowe’s Beats 1 Radio show, was featured on Spotify‘s New Music Fridayand Pop Rising playlists and was a Hype Machine#1  — within a two week period. The track also received praise from the The Line of Best Fit for its “elements of pop, rock, soul and R&B,” and “guitar riffs, mingled with understated vocals like curls of smoke in a darkened bar.” Building upon a growing profile, the up-and-coming London-born and-based singer/songwriter and musician released “Armour” to praise from Billboard, who said the song was “a female empowerment anthem about letting go of your defenses and learning how to be vulnerable, especially with those closest to you.”
Minke’s latest single “Maybe 25” was co-written by the up-and-coming British artist and her producer Rory Andrew and the single which pairs Minke’s tender, ethereal and yearning vocals with twinkling piano, reverb drenched guitar chords, thumping beats, brief bits of industrial clang and clatter, and a soaring hook within a song that to my ears makes sonic nods to Adele and London Grammar but with a self assured, effortless yet soulful quality. Interestingly as Minke explains in press notes, the track was written about the emptiness and frustrations of online dating, and the hold technology has over us. “As I started to write, it became less and less about that, and more a general observation on connection. We’ve never been more connected by disconnected at the same time. It’s made us more insular, less open to having a conversation with a stranger and maintaining eye contact for more than a second without looking at your phone. So it’s about longing about something more than that, whatever that is. Something real in a seemingly disposable world. Questioning if that’s still possible. Questioning if it’s got the better of you.”
The up-and-coming British artist is currently working on her debut EP, which is slated for a Fall release, and there are plans for a North American tour to support it but before that I think we’ll be hearing quite a bit more from her; in fact, the recently released video, which was directed by Tess Elliot Harrison features the up-and-coming British singer/songwriter in the desert in the eerie isolation of the desert — and as a result it further emphasizes both the disconnection and longing at the song’s core.

 

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