New Video: Introducing the Soaring and Earnest Synth Pop of Norway’s Chain Wallet

With the release of their self-titled debut, the Bergen, Norway-based dream pop act Chain Wallet, featuring core members Stian Iversen, Christian Line and Frode Boris, quickly received attention both nationally elsewhere for material that was infectious yet hazy and melancholic synth-based pop. Written in and by inspired by the trio’s hometown, their full-length debut is centered around a narrative structure in which a deeply conflicted protagonist is followed throughout — while thematically, the album focused on unresolved ambition and the desperate attempt to let go of the past. 

The trio’s highly-anticipated sophomore album No Ritual which is slated for a February 15, 2019 release through Jansen Records found the members of the up-and-coming Norwegian dream pop act retreating to a small cabin on a remote beach in southwestern Norway. And while walking the beaches and hanging out among surfers, the members of the band were inspired by the surroundings — and interestingly enough, the album continues to follow the protagonist of their self-titled debut but thematically speaking, the album finds him in a state of spiritual limbo, desperately reaching out and trying to establish new symbolic meanings.  Interestingly, the album’s first single “Ride” is a gorgeous and cinematic bit of synth pop featuring an arrangement of shimmering synths, equally shimmering guitar lines, a motorik groove and a soaring hook that to my ears reminds me a little bit of John Parr’s “St. Elmo’s Fire (Man in Motion)” and contemporaries like Moaning and others; but with an earnest yet effortless slickness. As the members of the band explains in press notes, “Ride” was the first song they wrote for their sophomore album, and “thematically, the song evokes elements of ‘the drifter on a cook bike’ trope. It’s about riding away from something, not realizing that you can’t outride your own demons.”

Directed by the members of the band, the recently released video finds the members of the band literally riding different modes of transportation but juxtaposed with shots in static environments. The video is decidedly DIY in nature, but as the members of the band explain, To be honest, the idea for this video would be too complex to capture with the technology we had at hand (a VHS camera and iMovie),” the band continues. “We adjusted the artistic vision, and went for a literal interpretation of the title. This is why the video ended up being a neat collection of shots of the band riding different means of transportation, juxtaposed with shots in static environments.”

 

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