New Video: Introducing the Slickly Produced and Mediative R&B of Honors

Honors is an up-and-coming Canadian indie R&B act that quickly emerged into the international scene with the release of their #1 Global Viral Spotify chart hit “Over” — although their success wasn’t an overnight one. The members of the up-and-coming act met over a decade ago and have worked in a number of different projects before forming Honors. Their latest single “Feel Better” will further cement their reputation for slickly produced and atmospheric material that effortlessly bridges trap, contemporary electro pop and contemporary R&B as the song features achingly tender vocals, thumping beats and a sinuous hook.

Interestingly, while seeming bleak sonically, the song is unabashedly positive, with its narrator actively seeking light in extremely dark times, suggesting that there’s frequently some sort of struggle before achieving any sort of success; in fact, the song may be among the most personal they’ve ever released, as its inspired by the bandmembers own personal struggles, while trying to make it as artists.  In another way, it’s also a reminder that the journey is as important as the destination; that without understanding the journey, the destination doesn’t make much sense.

Directed by Nikola Crnobrnja, the recently released meditative video for “Feel Better,” features the members of the Canadian act driving around without much of a destination. As the members of the band explain in press notes. “We didn’t want to make traditional, or narrative based videos on our new project ‘Feel Better,’ so instead we wanted to imagine a visual counterpoint to the emotion and feeling of the song. Driving is transportative literally, but also metaphorically. It is very introspective. For us ‘Feel Better’ is an autobiographical song about making peace with the journey, while continuing to move forward in the direction of your dreams.”

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