New Video: Everlast’s Searing Indicment of Instagram Culture

Born Erik Francis Schrody, the Valley Stream, NY-born, Los Angeles, CA-based singer/songwriter, guitarist and emcee Everlast is a multi-Grammy Award-winning and multi-platinum selling artist. best known for as being the frontman and co-founder of House of Pain, a member of hip-hop supergroup La Coka Nostra, which featured members of House of Pain and others, and for an lengthy solo career that he can trace back to the late 80s as a member of Ice T’s Rhyme Syndicate collective; but he’s probably best known for his critically and commercially successful sophomore album Whitey Ford Sings the Blues, which featured smash hits “What It’s Like” and “Ends,” and for his Grammy Award-winning collaboration with Carlos Santana “Put Your Lights On.”

Everlast’s seventh full-length album Whitey Ford’s House of Pain was released last month through the Valley Stream-born, Los Angeles-based artist’s own label Martyr-Inc.. The album is the first batch of new material since 2011’s Songs of the Ungrateful Living and the album’s latest single “Don’t Complain” is centered by his imitable gruff and raspy vocals and a bluesy production featuring strummed acoustic guitar and boom bap drumming — and much like the bulk of his solo catalog, the single is a searing indictment of the phoniness and douchebaggery of Instagram culture, in which everyone hides their misery and discontent with all the cool shit they’re doing, all the cool shit they own and so on.  As Everlast says in press notes,  the song is “about some Hollywood cats I find humorously douchey,”

The recently released video follows a greedy and cynical talent agency, who picks a homeless man off the street to make him famous, only to drop him back on the street a few months later. Throughout the video subtly points at what happens to this man’s soul as he’s becomes a celebrity of sorts, drinking, drugging and womanizing with some influence and power — to cruelly lose it.

Everlast is currently on tour to support his new album. Check out the tour dates below.

Tour Dates:

10/10 Waterloo, ON – Maxwell’s
10/11 Toronto, ON – The Opera House
10/12 Brantford, ON – Club NV
10/14 Sacramento, CA – Aftershock Festival
10/16 Thunder Bay, ON – Crock’s
10/17 Winnipeg, MB – Pyramid
10/19 Calgary, AB – Palace Theatre
10/20 Edmonton, AB – Starlight Room
10/22 Red Deer, AB – Bo’s
10/24 Grand Prairie, AB – Better Than Freds
10/25 Grand Prairie, AB – Better Than Freds
10/27 Nanaimo, BC – Queen’s Hotel
10/28 Victoria, BC – Capital Ballroom
10/29 Vancouver, BC – Rickshaw Theatre
11/07 Rochester, NY – Anthology
11/09 Clifton Park, NY Upstate Concert Hall
11/10 Poughkeepsie NY – The Chance
11/11 Lancaster PA – Chameleon Club
11/13 Newport News, VA – Boathouse Live
11/15 Leesburg, VA – Tally Ho Theatre
11/16 Pittsburgh PA – Foxtail
11/17 Flint, MI – Buick Event Center

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