Category: Electro Pop

Video by William Ruben Helms

New Video: Escape to a Far Simpler Time with JOVM Mainstays Yumi Zouma

I’ve spilled a lot of virtual ink writing about the internationally acclaimed synth pop act Yumi Zouma throughout the course of this site’s history. Now, as you may recall, late last year, the JOVM mainstays signed to Polyvinyl Record Co, who released their critically applauded, self-produced, third album Truth or Consequences earlier this year. 

Thematically, the album’s material focuses on distance — both real and metaphorically. with the album’s material touching upon romantic and platonic heartbreak, real and imagined emotional distance, disillusionment and being out of reach. I’ve written about two of the album’s previously released singles: the hopeful yet somehow melancholy “Cool For A Second” which was centered around the idea that life doesn’t always provide the answers or closure that you want want — and the shimmering and equally ambivalent “Southwark.”

Truth or Consequences’ latest single “Lonely After” continues a run of shimmering and swooning synth pop, but unlike the previously released material, it may be the most achingly nostalgic song released from the album to date, as the song’s narrator longs for the intensity and urgency of a relatively recent past that was confusing but easy to understand. And yes, it may be an escapist fantasy but when things are this bleak, a few moments of escapism may be necessary. 

Directed and edited by Martin Sagadin, the recently released, incredibly cinematic video further emphasizes the song’s aching nostalgia and escapist desires: we see the band’s Christie Simpson in the woods with windswept hair on a late Summer afternoon. How it all brings back memories of far simpler times — of first loves and first heartbreaks. 

“Nostalgia has always been a big part of Yumi Zouma and that’s mostly a result of the people we are,” the band’s Josh Burgess writes in a statement on the single and video. “We all get high off of the rush that comes with remembering the intensity and ecstasy of ‘yesterday’ safe in the present. Our memories, stories, demos and each other are the only incomplete link back to the way things used to be which is magical in itself. 

Now more than ever it feels like we’re all craving yesterday, skeptical of what tomorrow will bring as we patiently navigate these strange new times. For me, yesterday is very vivid. Christchurch, early February down by the Waimakariri River on the outskirts of town. The wind running off the river, through the trees, and into Christie’s hair. The midday sun stinging the skin as I entertain our friends making the video with my best Mick Jagger impression and skills of doing handstands in loafers. 
 
These moments are precious, they suspend time so all that matters is the present.  
 
I’m forever grateful to have the ‘Lonely After’ video as my yesterday to get lost in. It reminds me to be present and hold everything that is dear that little bit closer in my head and my heart. 
 

Video by William Ruben Helms

New Video: Caroline Mason’s Surreal and Minimalist Visual for Brooding “If You Want Me To”

Caroline Mason is an emerging, Portland, OR-based multi-instrumentalist, composer, producer and experimental electronic music artist, who from an early age has been drawn to find a connection between the depths of human emotion and how must has the ability to take us to those places within ourselves. 

Mason’s latest single “If You Want Me To” is a brooding yet atmospheric song centered around a sinuous bass line, reverb and delay pedaled guitar, gently accumulating layers of wobbling, arpeggiated synths, Mason’s plaintive vocals and an infectious, ear worm of a hook. Sonically recalling Us-era Peter Gabriel, the song thematically touches upon honestly facing oneself and pushing away old habits, old fears and old selves for a bold new future. 

Directed by filmmaker and stylist Christal Angelique, the recently released video was inspired by English fashion designer Gareth Pugh and finds Mason dressed up in a custom, futuristic piece made by Portland-based designer Kate Towers. And in the video we see Mason in the desert, accompanied by a marching army of her doppelgängers. Angelique wanted the piece to be relatable for anyone facing fears and parts of themselves that needed to go. “It is about overcoming the battles within so one can move into their stronger, future self,” Mason says of the song.  

Video by William Ruben Helms

New Video: Estereomance Releases a Lush and Contemplative Visual for “Crimson Queen”

Formed last year, the El Paso, TX/Ciudad Juarez, Mexico borderplex trio Estereomance, featuring Adria, Paulina and Manu can trace their origins to several years earlier — to mutual friendships and a serendipitous meeting. In 2017 Adria had a family member, who at the time was battling cancer. Adria and her family hosted a benefit event for that family member — and as it turns out, Manu also attended that same benefit.

Knowing that Adria was going through a difficult time, Manu invited her to hike through the Franklin Mountains during New Year’s 2017/2018. During that hiking trip, the pair got to know each other a bit better. After the Franklin Mountains hiking trip, Manu invited Adria into the studio to record a cover of Cultura Profectica‘s “De Antes” that would be dedicated to her family member. Sadly, that family member succumbed to the disease; but the pair began a musical collaboration that eventually lead to them falling in love. Coincidentally, Estereomance’s Paulina is a mutual friend of both Manu and Adria: Paulina and Adria have been friends for the better part of the past decade, while Manu and Paulina have collaborated on a number of projects, including acts that have been nominated for Latin Grammys  — and they’ve also been longtime friends.

Interestingly, when the trio got together to write material, they discovered that they ere all in a similar creative transitional phase, and that they had an immediate chemistry. Since then the band has developed a creative process that has been successful for them: Manu frequently composes beats while having coffee. Paulina then creates improvised ideas to compliment the beats and then Adria comes up with lyrics. Their creative process has largely been created by the bandmembers’ individual experiences and their desire to have their work centered around openness, fearlessness and following what they believe. (Adria is a classically trained violinist and actor, who has performed in orchestras and on stage in plays; Paulina is a vocalist who has performed with a number of different musical projects; and Manu is a bassist, sound engineer and producer, who has worked with an eclectic array of artists at Sonic Ranch Studios.

The trio’s latest single is the lush and slow-burning “Crimson Queen.” Featuring shimmering synth arpeggios, Adria’s achingly plaintive vocals, a two-step inducing rhythm and an enormous hook, “Crimson Queen” is late70s/early 80s inspired synth pop confection that sounds as though it could easily be part of the Stranger Things soundtrack while centered around an unfulfilled yearning.  “Through time, women’s worth has long been measured by physical beauty and more recently with rise of social media, quantified by the number of likes i response to it,” the band says in press notes. And as a result the song touches upon the increasing social pressure placed on both men and women to fit into a standardized concept of beauty and attractiveness, as well as vanity, obsession and insecurity.

Directed by Luisa Gonzalez, the recently released video for “Crimson Queen” is a lush, nouvelle vague and 70s inspired fever dream that emphasis the vanity, obsession and insecurity at the heart of the song by following three pageant contestants, whose every quality and imperfection are judged and critiqued. 

Video by William Ruben Helms

Lyric Video: Kalbells Featuring Rubblebucket’s Kalmia Traver Releases a Shimmering and Mesmerizing New Single

Best known for being the co-founder and frontwoman of the acclaimed JOVM mainstays Rubblebucket, the Brooklyn-based singer/songwriter, multi-instrumentalist and producer Kalmia Traver has stepped out on her own with her latest recording project Kalbells. The project’s latest EP, the  recently released Chrome Sparks and Traver co-produced Mothertime EP thematically navigates through themes of resilience, yielding, beckoning creativity, self-exploration and joy.  

“Mothertime,” the EP’s latest single and title track is an ethereal song centered around layers of glistening synths, stuttering beats, handclaps, and Traver’s achingly plaintive vocals the ethereal and mesmerizing track subtly recalls her work with Rubblebucket — but while possessing a surreal and mesmerizing quality reminiscent of Radiohead’s Kid A. 

Directed, shot and produced by Kalmia Traver, the recently released lyric video is a college art-styled visual that stars Anthony The Celebrity Ant, who according to Traver “was a diva to work with but onscreen, he pulled 1000x his weight in emotion.” 

Kalbells will be embarking on their first headlining tour this fall — pandemic willing –with support from Lily and Horn Horse, Bernice, and Ohmme, and the tour will include an October 16, 2020 hometown show at The Sultan Room. 

Single Review by William Ruben Helms

Jacque Ryal is an an emerging singer/songwriter, keyboardist and pop artist, who first emerged into the local scene as a vocalist and keyboardist in pop act Strip Darling before boldly going forward as a solo artist. Ryal began her solo career crafting Portishead-inspired trip-hop. Interestingly, her latest project RYAL which finds her collaborating with producer and songwriter Aaron Nevezie has received attention from The Best Line of Best Fit, Time Out New York, LadyGunn, Popdust and elsewhere for work that has been compared favorably to Little Dragon and Portishead.

Anna Azarov Photography

 

RYAL’s latest single is the atmospheric and slow-burning “Where Did All The Love Go.” Centered around Jacque Ryal’s heavily vocoder’ed and auto-tuned vocals, stuttered beats,  shimmering synth arpeggios and an infectious hook, the song is an achingly bittersweet lament that focuses on a relationship with hot and heavy beginnings that has slowly and inexplicably cooled off. Throughout the song, its heartbroken narrator is fighting to find answers and keep the relationship intact — but on a certain level, there’s tacit understanding that this valued relationship is bound to end. Certainly, we’ve all been there and it’s an embittering and wrenching experience.

 

 

 

Video by William Ruben Helms

New Video: Washed Out Releases a Gorgeous and Touching Fan-Submitted Visual for “Too Late”

Ernest Greene is a Perry, GA-born, Athens, GA-based singer/songwriter, multi-instrumentalist and producer, best known for his acclaimed synth pop/chillwave recording project Washed Out.  After earning an undergraduate degree and a Master of Library and Information Science degree from the University of Georgia, Greene was unable to find a job as a librarian. Greene moved back in his parents and began writing and producing material in his bedroom studio as well as with a local electro pop act Bedroom. 

Greene started Washed Out in 2009. Shortly after posting material on his MySpace page, the Perry-born, Athens-based singer/songwriter, multi-instrumentalist and producer was discovered and championed by a number of influential blogs, who compared his sound to Neon Indian and Memory Tapes. 

He released his first two Washed Out EPs in rapid-fire fashion in August and September of that year. Building upon a growing profile, Greene played his New York City debut — which interestingly enough, was only his second live show ever — at the now, long-shuttered Santos Party House. 2010 saw Greene continue the amazing momentum of the previous year: he played that year’s Pitchfork Music Festival and “Feel It All Around” became the opening theme song for the acclaimed TV series Portlanadia. 

In early 2011, Greene signed with Sub Pop Records, who released his his full-length debut Within and Without to critical applause and commercial success: the album peaked at #26 on the Billboard 200 and #89 on the UK Albums Chart. He ended a breakthrough 2011 by co-curating that year’s ATP Nightmare Before Christmas in Minehead, UK with Battles. 

Greene’s sophomore Washed Out album 2013’s Paracosm was a decided change in sonic direction, as it featured a warmer, tropical-inspired sound while retaining the ethereal quality of his previously released material, as you’d hear on album singles “It All Feels Right” and “Don’t Give Up.” The year ended with Life of Leisure EP track “New Theory” being featured as background music in a scene of the rom-com The Spectacular Now. 

His third Washed Out full-length, 2017’s Cole M.G.N. co-produced Mister Mellow was released through renowned hip-hop label Stone’s Throw Records, which he supported with the Get Lost! tour. Since the release of Mister Mellow, the Perry-born, Atlanta-based artist has released a handful of singles including “Face Up” as part of Adult Swim’s applauded Singles Series. 

Greene began this year with the release of his latest single “Too Late.” Sonically, the song is a bit of a return to form for the critically applauded and commercially successful artist: a swooning yet bittersweet bit of synth pop centered around layers of arpeggiated synths, stuttering beats, Greene’s ethereal and plaintive vocals and a soaring hook. And while sonically sounding as though it could have been released on Within Without, the song captures the thoughts and feelings of a narrator, who’s fearful that he may miss out on a chance on love — but at the same time, he’s ambiguous and confused. We’ve all been there at some point and the song captures that uncertain and awkward feeling with a profound accuracy. 

Much like countless artists across the world, Greene has found himself in an indefinite state of limbo with the necessary postponements and cancellations of live performances and tours, and strict travel restrictions. And as a result, the Perry-born, Atlanta-based artist had to cancel a long-planned video shoot in Italy, where he was set to collaborate with an international team of filmmakers. 

Viewing it as an opportunity to engage his fans, Greene launched a collaborative project to create the recently released video for “Too Late.” Asking fans for footage they shot of their hometowns and from their own travels, the response was overwhelming and flattering — but it manages to touch upon every corner of our planet, while capturing the longing we all have for the aspects of our lives we can’t have right now and my never get back. 

“I’d spent months planning a music video for a new song called ‘Too Late.’ My inspiration was a Mediterranean sunset I saw late last year, and the plan was to shoot on the coast of Italy with a team of UK and European collaborators,” Greene writes in a statement. “As we got closer to the shoot date, word about the severity and the speed of the virus started becoming daily news, and it became clear it wasn’t going to happen the way we’d planned. We tried to move the shoot several times (to Malta, Croatia, Spain, and eventually the UK), and one after another, countries shut their borders. Seeing Italy hit so hard was especially difficult to see.

I put up an IG post asking for fans to help me come up with the raw footage I had in mind —  those first few days, as I was going through photos of my trips and tours, the memories of traveling and experiences I’d had took on a new significance. I wanted the video to capture those same moments for other people in their lives, and give us all an excuse to remember what it’ll look like again when it passes.

I went in thinking if I got 100 clips, I’d have enough to make the video I wanted to make. 30 minutes in, I had the 100 clips, and a few days in, I had over 1,200 clips — from London, Bali, Okinawa, Ann Arbor, Dubrovnik and a few hundred other places around the world. It was pretty amazing for me to see the vids and pics flood in like they did.

I was blown away by the response, and I’m excited to share the project with everyone now. For me, it’s turned out to be a much needed reminder of how connected we can all be when we’ve never been more physically distanced from each other. I hope everyone that contributed and everyone that watches the video gets the joy from it I do.

I don’t know what the immediate future holds for Washed Out… I have a lot of new music in various states, and other projects I was looking forward to working on this summer. I don’t know when I’ll be able to tour again, or when any of the other new music will come out, but I’m staying optimistic about both . . . “

Single Review by William Ruben Helms

New Video: Rising Canadian Pop Artist GRAE Releases a Sultry Jazz Age-Inspired Visual

GRAE is a rising Toronto-based singer/songwriter and pop artist. Initially inspired by Janet Jackson’s Rhythm Nation 1814, which she played on repeat as a child, the up-and-coming Canadian started playing piano and guitar when she was very young. Last year, GRAE released her attention-grabbing debut EP New Girl, which landed on the cover of Spotify’s Outliers Playlist — and since its release, has amassed over 2 million streams.

Building upon a growing profile, the Toronto-based artist will be releasing her highly-anticipated sophomore EP Bang Bang — and the EP’s first single is a slow-burning and sultry “Slow Down.” One part seductive Quiet Storm-like soul, one part jazz chanteuse and one part slickly produced pop, “Slow Down” the track is centered around a palpable sexual tension: its narrator is about to give into her temptations and rush into intimacy without knowing if the situation will be good for her. Most of our romantic relationships are initially centered around the confusing push and pull of lust, shame and our desire to be connected to someone — and the song evokes those feelings with an uncanny accuracy.

“‘Slow Down’ was fun to write because I had never explored this kind of topic before,” GRAE says in press notes. “I find, as a woman, sometimes it’s hard to express your wants and desires, in fear of being judged or shamed. So I wanted to touch on this subject to get more in tune with that side of myself.”

Directed by Priya Howlader, the recently released video for “Slow Down” employs a minimalist concept: the up-and-coming Canadian artist as a jazz chanteuse, performing the song in front of a red curtain. While performing the song, she winds up seducing an intrigued onlooker — and as the video progresses, we see that the pair have an unmistakable and irresistible sexual chemistry in which they’re pulled closer to each other.

“The video stems from a vision I had of me singing in a old jazz cafe in front of a classic red curtain,” the up-and-coming Canadian artist explains in press notes. “Priya, the director, really made it come alive with her treatment and ideas. The concept is minimal but so beautifully executed.”

Single Review by William Ruben Helms

Over the past couple of years, the rapidly rising Paris-based electro pop trio Keep Dancing— Louis, Joseph and Gabrielle — have quickly emerged as one of France’s hottest and most exciting new acts with the release of their debut EP, 2017’s Initial Public Offering and a handful of critically applauded, dance floor friendly singles.  They’ve also toured throughout the European Union with Blossoms — and across the UK, developing a reputation as highly-regarded live act.

Building upon a growing national and international profile, the rising Parisian act’s highly-anticipated Tom Carmichael-produced full-length debut Embrace is slated for release later this year. Recorded between Paris and Margate, UK, the album’s 12 tracks finds the band crafting remarkably assured and ambitious club anthems that effortlessly meshes 80s New Wave, electro pop and disco — much like the album’s critically applauded first single “Could U Stop.” “Start Up Nation,” Embrace‘s second and latest single. Centered around layers of shimmering synth arpeggios, four-on-the-floor drumming, sinuous dance floor friendly grooves and a rousing hook, the track is an incisive and ironic commentary on our contemporary economy and its lack of opportunities.

Video by William Ruben Helms

New Video: Rising Aussie Electro Pop Artist Alice Ivy Teams Up with Imbi the girl and BOI on a Feminist Anthem

Annika Schmarsel is a Melbourne-based singer/songwriter, electronic music producer and electronic music artist, best known as rising Aussie electro pop sensation Alice Ivy. Schmarsel is the daughter of West German immigrants, who settled in Geelong, Australia in the late 80s — and interestingly enough, the rising Aussie electro pop artist can trace the origins of her music career back to a trip her family took to the ancestral homeland when she was 12: during that trip her grandmother taught her some guitar chords and her uncle taught her how to play Deep Purple’s “Smoke on the Water.” 

As a high schooler, Schmarsel was a member of a 25 member soul big band and a musical project by the name of The Sweethearts. In 2014, Schmarsel relocated to Melbourne to study for a music industry degre, and was introduced to the music software, Ableton. She also learnt about influential electronic producers. including J. Dilla. 

In early 2015, Schmarsel released her debut single as Alice Ivy, “Charlie.” And over the next handful of months, Schmarsel released a handful of attention-grabbing singles, the which helped Geelong-born, Melbourne-based singer/songwriter, electronic music producer and electronic music artist win 2016’s Triple J Unearthed’s Listen Out competition. Building upon a growing national profile, Scharmsel release her full-length debut I’m Dreaming to critical applause in her native Australia and elsewhere. 

Schmarsel’s highly-anticipated Alice Ivy sophomore effort, Don’t Sleep is slated for a July 17, 2020 release through Last Gang Entertainment, and the album finds the rising Aussie producer cementing a reputation for simultaneously being a producer and tastemaker, who has proven to be equally adept at uncovering new dimensions to the sound and approach of established, household names and for helping to break new talent — in particular, female and non-binary producers and pop artists. The album finds her collaborating with a who’s who of up-and-coming Aussie talent, including Thelma Plum, Ecca Vandal, Ngaiire, Safia’s Benjamin Joseph, Odette, Bertie Blackman and Imbi the girl among others. 

Interestingly, Don’t Sleep’s second and latest single, is the swaggering album title track “Don’t Sleep,” which finds Scharmsel teaming up with Imbi the girl and BOI. Sonically, the track is a perfect taste of what the listener should expect from the album: a slick synthesis of dub, trap and alt pop, centered around shimmering synth arpeggios, atmospheric electronics, tweeter and woofer rocking beats, reggae riddims, a soaring hook, tons of irie vibes and a decidedly feminist, girls and non-binary people to the front spirit.

“‘Don’t Sleep’ is one of those songs that came out of nowhere! Imbi, Boi and I were in the studio on the last day of a songwriting camp (shoutout Ricochet!) and at the start of the session we were all feeling pretty burnt out,” Alice Ivy explains. “But something special happened between us and I think it had a lot to do with how inspired we were feeling after a week at an all-female/non-binary camp. We came up with a super powerful song and it’s definitely one of my favourite collabs I’ve ever been a part of. The lyric, ‘Our bodies are ours so keep your hands away’  hits me every time I hear it.”

Directed by May Tusler, the recently released video for “Don’t Sleep” follows Schmarsel, Imbi and BOI dancing and rocking out to the song, while a collective of young Junior Motocross riders race and tear shit up. “It’s an empowering song… so obviously I had to recruit a bunch of junior motocross riders to tear it up in the video!” Schmarsel explains. 

Single Review by William Ruben Helms

Deriving their name from a playful, Anglophile nod towards the famed physicist Issac Newton, the Paris-based electro pop act Isaac Delusion —  founding members and creative core Loïc Fleury (vocals, guitar) and Jules Paco (keys) — was formed back in 2010. With the release of 2014’s self-titled debut effort, the act received attention for a sound and approach that meshed the acoustic instrumentation with a bold use of electronics — while nodding a bit at dream pop.

The duo then toured exclusively across France and the rest of the European Union to support their full-length debut. Interestingly, 2017’s sophomore effort Rust & Gold found the duo’s sound shifting from the ethereal and atmospheric dream pop of its immediate predecessor with the material focusing on tangible emotions, soulful rhythms and insightful observations on one and the human condition.

The Paris-based electro pop’s first two albums have managed to amass over 500,000 Spotify streams a month. Building upon a rapidly growing profile across their native France and elsewhere, the act played Pitchfork Paris, as well as sold-out headlining shows at venues like  L’Olympia and Elysee Montmarte.

Microqlima Records released the French duo’s third album uplifters last year. Thematically, the album was centered around misplaced nostalgia for one’s long-passed youth, As a result the album’s material is imbued with a longing for the freedom, simplicity and unguarded honesty of their younger selves — and regret for the missed opportunities you can never get back. And much like its predecessors, uplifters‘ material was written and sung primarily in English with a handful of songs written and sung in their native French.

Album single “pas l’habitude” was one of the few album tracks written and sung in French. While the song is a breezy synth pop song, centered around shimmering synth arpeggios, plaintive and dreamy vocals, a sinuous bass line and an infectious hook — but the song’s breezy and easygoing nature is superficial: the song is actually an achingly bittersweet ode to the proverbial loss of innocence and getting older. Life and its ambiguity after all, will break your heart countless times over. It’s up to you to pick up the pieces and move forward.

Franc Moody is a London-based electro pop collective, centered around its core duo and creative masterminds Ned and Jon. Jon comes from a family of classical musicians and as  result, he grew up surrounded by oboes, cellos and violins. Ned grew up listening to the music that his parents played on car trips — classic soul, 50s/60s New Orleans music, Chuck Berry, Little Richard and Eddie Cochran. “I loved the melody and the groove of that music, but I think really I loved the energy of it as well,” Ned explains in press notes.

The London-based collective’s core duo met when they ere part of a a collection of bands and musicians, who took over an abandoned warehouse in North London back in 2014. “It was called the Arch,” Jon recalls. “When we moved in, it was bare bones concrete walls. A horrible place basically. We built these two analogue recording studios. There were old microphones, hammered organs, and beaten up guitar amps. It was quite craggy.”

The Arch quickly became known for raucous and packed live shows and parties that went well into the night, with live bands frequently getting on around 3am. We’ve all been to similar parties: there’s no bouncer, one port-a-potty with a line of being desperately waiting to pee but the vibe is amazing. Interestingly, Ned and Jon cut their teeth as live musicians in that environment. “We learned to love performing music that made people dance, in the same way those old funk and soul artists used to,” Ned explains. “In fact, what we were doing at the warehouse was sort of in a similar tradition to the Zydeco sessions and crawfish boils around South Louisiana, purely focused around dancing. It was quite simple.”

Franc Moody started in earnest when the duo moved out of The Arch and began to focus on a project that meshed their various influenced. No longer living in the warehouse, they struggled to find a space big enough to fit a drum kit. Instead, they stated programming drums and an electronic aesthetic began to permeate through their older influences.

Their debut effort, 2016’s self-titled EP consisted of a series of Giorgio Moroder-like instruments; but their breakthrough single, the critically applauded “Dopamine” found the band truly establishing their sound: a disco-tinged sound that was subtly indebted to Prince. Building upon a growing profile, the duo released their sophomore EP, 2018’s Dance Moves which eventually amassed over 20 million streams.

They’ve also developed a mesmerizing live sound, inspired by the warehouse rave scene that they came up in — and those live shows find them surrounded by a cast of collaborators and friends as their backing band. In fact, they’ve opened for Friendly Fires  and a number of other acts. Recently, the London-based electro pop collective remixed “pas l’habitude.” And while they retain Loïc Fleury’s achingly plaintive French vocals, they turn the song into Random Access Memories-era Daft Punk like club banger, centered around a sinuous bass line, shimmering synth arpeggios and four on the floor drum programming.