Co-produced by Richard Gottherer, who is best known for his work with Blondiethe Go-Go’s and Richard Hell and the Raveonettes’ Sune Rose Wagner, Too True Dum Dum Girls’ which was released earlier this year is a decided change in sonic direction for the quartet. The lo-fi, heavily 60s girl pop-influenced sound has been bolstered by a finely polished studio sheen, which also manages to evoke a seductive, almost goth-like quality familiar to those who grew up loving and listening to 80s New Wave. It shouldn’t be surprising that when you hear “Rimbaud Eyes,” one of my favorite singles off Too True that it bears an uncanny resemblance to the Go-Go’s or Siouxsie and the Banshees – thanks jangling and shimmering guitars gently washed with reverb to create a moody haziness, a sinuous, seductive bass line, and much more succinct verse-chorus-bridge song structures, completed with darkly allusive lyrics, which even include a name check to the influential 19th century French poet Arthur Rimbaud. 

The official video, directed by Tamaryn features cinematography from Bianca Alexis and was animated and edited by Gooby Herms, and has the quartet turned into a sensual and psychedelic version of Jem and the Holograms. And there’s a  gorgeous sequence that has lead vocalist Dee Dee Penny walking through the Red Light District of some nondescript town, and it evokes a cinematic feel.