Formed while they were both students at the Orange County High School of the Arts, Pop Noir, comprised of British sibling (and twin) duo of Joe and Luke McGarry quickly built a following while playing indie clubs in the Los Angeles area – and as a result the duo have opened for Doves, The Wombats, Robyn, Sebastien Teller, and Fitz and the Tantrums, as well as played headlining shows in their hometown, Las Vegas, San Francisco, London, Manchester, UK and Paris. Adding to a growing profile, the duo has had singles appear in episodes of ABC’s The Gates and Fly Girls, the Tap Tap Revenge video game, and they’ve received praise from Spinner.com, MTVu, Artrocker Magazine and Clash Magazine.
Their latest single “Don’t Fool Yourself” is an slickly produced, densely layered electro pop song comprised of shimmering guitar chords and sinuous bass lines paired with skittering percussion and skittering synths wrapped around an infectiously anthemic hook that you can sing – er, well, lustily shout along to in a crowded club. Interestingly enough, the song channels Violator-era Depeche Mode, New Order as it meshes propulsive dance floor pop with moody introspection.
The recently released official video features the duo, driving around and singing the song in the car, which reveals a strikingly everyday ordinariness that’s both geeky and charming. You can actually imagine the McGarry brothers singing along and driving to their favorite tunes in their tiny little car, just like everyone else – except that they might be a little cooler than you.